107: Launch And Scale A Profitable Affiliate And Influencer Marketing Strategy

Growth Mindset? Invest In Yourself Today!

Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

My guest in today’s episode is Alex Markov the CEO of Refersion. They are a Certified Shopify Plus Technology Partner that helps Shopify brands to manage, track, and grow their affiliate and influencer marketing programs.

If you’ve not implemented an affiliate or influencer program yet, this episode will educate you on why this strategy is incredibly important today and the tech stack to make it all happen.

What You Will Learn Today

How brands can reduce their customer acquisition costs (CAC) with performance-based affiliate marketing.
Why influencer marketing is entering its next stage of maturity.
Why brands are starting to align themselves with influencers that reflect their value (ethos) through long-term, direct relationships.
How to get free access to a network of qualified affiliates and publishers ready to market your products.

Links And Resources Mentioned In This Episode

Shrimp and Grits Kids

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Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!

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