136: Modern Shopify Brands Are Now Embracing Community To Drive Results

Your Business Is A Journey. Invest In Yourself Today.

Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

In today’s episode, my guest is Kyle Wong the Co-Founder and CEO of Pixlee TurnTo. They are a UGC, Reviews, and Influencer Marketing Platform that helps Shopify brands scale word of mouth marketing.

Pixlee’s platform curates customer-generated content in real-time, manages permission rights, and easily integrates the content directly into multi-channel browsing and shopping experiences including e-commerce, social media, ads, email marketing, blogs, and influencer marketing. Pixlee powers the UGC for notable Shopify brands including Morphe Brushes, Cotopaxi, The Sill, and Alo Yoga.

What You Will Learn Today

The merger of Pixlee and TurnTo and their new combined superpowers.
Building community through word-of-mouth marketing accelerates customer lifetime value.
Three important factors to consider when collecting and using user-generated content (UGC).
Learn how to amplify your influencer strategy and use this content across all marketing channels.

Links And Resources Mentioned

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Episode Sponsor: LIMESPOT

Today’s episode was brought to you by LimeSpot, the leading personalization platform for high-growth brands on Shopify.

LimeSpot is a market leader in personalization technology trusted by thousands of leading ecommerce brands worldwide. Their AI-driven personalization and acquisition platform is proven to optimize customer discovery, reduce merchandising overhead and increase revenue.

LimeSpot is able to showcase highly relevant products and deliver higher conversions than competitors because we leverage the largest independent AI data set of over 100 billion signals combining product data, consumer behavior, and trend analysis. The result is deeper engagement, higher AOV, increased revenue and stronger ROAS.

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