April 3, 2021

146: Disruptive Drag-And-Drop Productivity Tool Makes It Easy To Automate Your Manual And Repetitive Data Tasks

146: Disruptive Drag-And-Drop Productivity Tool Makes It Easy To Automate Your Manual And Repetitive Data Tasks

Thriving with Shopify: PARABOLA

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eCommerce Fastlane Podcast

Your Business Is A Journey. Invest In Yourself Today.

Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

In today’s episode, my guest is Alex Yaseen the Co-Founder and CEO of Parabola. They are a drag-and-drop productivity tool for Shopify brands to automate repetitive and manual tasks. Create your own flows or use their library of customizable, prebuilt components designed for ecommerce operations and marketing teams to pull in data, combine and transform it in bulk, and automatically take action.

Parabola can automate any manual task that you usually do in a spreadsheet, including pulling in data from Shopify and other services, all without needing a developer.

What You Will Learn Today

  • The benefits of automating manual data tasks and reporting and freeing up time for more higher-value initiatives.
  • Combine Shopify data with other data from your business, like Google Analytics or Facebook Ads, to create dynamic analytics reports.
  • Empowering non-technical team members to automate without the need of a developer.
  • Adopting the mindset of improved efficiency. Your time is finite, super precious, and valuable.

Links And Resources Mentioned

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Episode Sponsor: SMSBUMP

Today’s episode is brought to you by SMSBump, an incredible Shopify App to boost customer retention and revenue on autopilot.

Yotpo SMSBump is the leading SMS marketing solution for eCommerce brands looking to build a top revenue channel. SMSBump helps you recover carts, launch targeted campaigns and engage in truly conversational commerce. SMSBump is a part of Yotpo’s eCommerce marketing platform, helping forward-thinking brands accelerate direct-to-consumer growth.

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