Dec. 5, 2022

Crush Your Profit Target This Holiday Season With First-Party Data And Intelligent Customer Segmentation With John Chao Of Segments

Crush Your Profit Target This Holiday Season With First-Party Data And Intelligent Customer Segmentation With John Chao Of Segments

Thriving with Shopify: SEGMENTS


In today’s Shopify ecommerce podcast, my guest is John Chao, the Co-Founder and CEO of Segments. They are a Shopify Plus Certified App that helps store owners and marketing teams scale their revenue by leveraging targeted customer segmentation with advanced data analytics. It’s all presented and actionable in an easy-to-understand visual manner. 


First party data is a competitive advantage for DTC and online marketing, but most Shopify brands don’t have the budget for expensive CDPs or the right team in place to activate their audience.


Segments put marketers back in the driver’s seat with their no code data CRM that brings together ecommerce and marketing data into a single source of truth, with prebuilt segmentation and cross channel management. So marketers can be data-driven without spending any time on coding.


Let's jump in a learn more!


Profitably GROW and SCALE your Shopify business with the resources mentioned in today's ecommerce podcast episode.


Have any questions or comments about this episode? We can be reached here: eCommerceFastlane.com/contact or through our social channels. We love hearing from our listeners!


Looking to grow and scale revenue for your Shopify ecommerce store profitably? Click here, eCommerceFastlane.com, for the latest strategies.



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