Thriving with Shopify: VYRILL
In today’s Shopify ecommerce podcast, my guest is Ajay Bam the CEO and Co-Founder from Vyrill.
They are a video commerce platform that helps Shopify brands and retailers increase revenue and find new customers by leveraging authentic video reviews, how-to, unboxing UGC videos and branded video for insights and commerce, powered by in-video search.
Video reviews have now become the number one way to drive conversation for a brand. Over 85% of shoppers say that they watch videos before they shop and it improves their brand trust by 20X, because shoppers can see the product, person and emotions in the video. Shoppers trust other customers when it comes to opinions during the purchase experience than branded videos.
Billions of consumers consume and create videos on 30+ platforms in 89 languages. A brand like Nike, L’oreal, or BMW have 15M+ videos posted on one social media platform like Youtube, 90% of which are fan videos. However, brands and retailers don’t have the backend capacity to parse through millions of user-generated video content (UGVC) or fan videos to showcase the best videos to serve their shoppers.
Vyrill recently launched its Shopify app that helps Shopify store owners deliver on their 3 most important KPIs - customer acquisition, page engagement, and revenue.
Profitably GROW and SCALE your Shopify store with the resources mentioned in today's ecommerce podcast episode.
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