Feb. 26, 2023

Marketing Attribution Is Broken For Shopify Stores. Here’s How To Fix It With Pavel Petrinich Of SegmentStream

Marketing Attribution Is Broken For Shopify Stores. Here’s How To Fix It With Pavel Petrinich Of SegmentStream

Thriving with Shopify: SEGMENT STREAM

In today’s Shopify Ecommerce Podcast, my guest is Pavel Petrinich the Co-Founder and CRO of SegmentStream.

SegmentStream is a Conversion Modelling Platform that helps e-commerce & D2C brands drive more sales by providing them with real-time marketing attribution insights. Marketers rely on attribution data to make informed budget allocation decisions, while ad platforms like Google and Facebook Ads use this information to optimize their auto-bidding and targeting algorithms. However, current analytics tools can no longer provide accurate and timely attribution insights due to modern cookie restrictions and complex customer journeys that involve multiple browsers and devices. 

SegmentStream stands out from other tools by utilizing its proprietary Conversion Modeling technology to accurately measure the incremental value of each website visit into future, predicted conversions, rather than past conversions. This ensures that each traffic source receives the proper value, even if the actual conversion occurs from another device, browser, or cookie.  By evaluating website visits in real-time, marketing teams can identify growth opportunities, and ad platforms receive crucial real-time feedback on the incremental value of each ad click. 

SegmentStream is an official partner of Meta and Google, as well as trusted by L'Oreal, KitchenAid, Omnicom Media Group, and more than 50 other e-commerce brands and agencies.

Building a successful Shopify business requires not only hard work and dedication, but also access to the right information and tooling. It's my hope today's podcast is impactful in assisting you in your Shopify store with implementing high-converting pages to maximize your revenue.

Take advantage of the information and resources presented in today's ecommerce podcast. You'll learn how to GROW REVENUE and MAXIMIZE PROFIT for your Shopify store.

We would love to hear from you! Whether it's a comment or a question about our latest episode, feel free to reach out to us here or through our social media channels. Your feedback is always welcome!

Your feedback is always welcome!

Are you hungry for knowledge on the topics of ecommerce and marketing? Then, we recommend visiting the eCommerce Fastlane Insights Blog for valuable and timely information.

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