Thriving with Shopify: Omniconvert
In today’s episode, my guest is Valentin Radu the CEO & Founder of Omniconvert. Through their technology, they help Shopify brands to grow by using data to improve retention and customer lifetime value.
Consider your new north-star strategy of Customer Value Optimization (CVO). The continual process to identify your most valuable customers by aligning your products and marketing to attract, create, and develop more of them.
WHAT YOU WILL LEARN TODAY
How to use your Shopify data to improve customer lifetime value.
Benefits of segmenting customers based on buying behavior and value.
Use RFM modeling for marketing and retargeting to bring back newly acquired customers with high order value.
How to implement NPS surveys (Net Promoter Score) to help monitor and use your customer's feedback for retention.
LINKS AND RESOURCES MENTIONED
Customer Value Optimization Course
Listener Bonus - $250 Off The CVO Course - thanks, Valentin!
Today's episode is brought to you by the Rewind App. This should be the first thing you install on your Shopify store to protect against human error, misbehaving apps, or collaborators gone bad. It's the trusted backup solution for over 100,000 businesses.
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