101: Build Authentic Customer Relationships Through Powerful Automation, Deep Segmentation, And Automated Data Science

My guest in today’s episode is Jake Cohen, the Head of Product Marketing for Klaviyo. They are a marketing automation platform that incorporates email, SMS, and signup forms to help Shopify brands make money on day 1 and scale with them as they grow.

What You Will Learn Today

• Why now is an epic time to be an ecommerce entrepreneur
• What Shopify brands should be doing now to future-proof scalable growth
• How data science is playing a role for successful Shopify brands
• How to communicate more personally and stand out from the competition

Links And Resources Mentioned In This Episode

• Klaviyo - Free-forever plan available!
• Klaviyo Ecommerce Industry Benchmark Report
• Shopify Plus Certified Apps
• Covid-19 Insights
• Covid-19 Marketing Strategies

Thank You For Listening

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REWIND : EPISODE SPONSOR

Automated Backups. Painless Recovery.

Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.

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