Episodes

Your AI tools don't actually know your ecommerce business, and that's why the answers sound confident but the numbers are wrong.In this episode, Bryan Mahoney, former Glossier CTO and now Co-Founder & CEO of Chord, breaks down:Why a data context layer can make your existing AI tools up to 5x more effective without switching modelsHow brands move from fact-checking AI against dashboards to trusting conversational AI as their primary interfaceThe "buy then build" approach to replacing 25 p...

Counterfeiters can now clone your Shopify product, listing, and website in minutes using AI, and most brands never see the revenue leak coming.In this episode, Mario Simonyan, founding attorney at ESQgo, breaks down:Why unauthorized sellers and buy box hijackers start eating your revenue once you cross $5M and expand into retailHow AI lets copycats rebuild your listing and site in minutes, then tank your Amazon reviews with their inferior productHow enforceable IP moats raise your exit m...

Reshooting every season for your Shopify store? Dreem turns one phone photo into a full product content kit, no studio required.In this episode, Sam Thomas-Davies, Head of Content at Dreem (a Creative Force company), breaks down:Turn a single phone photo into a full content kit: pack shots, on-model imagery, lifestyle scenes, and videoAccess a 400-plus talent library, or create custom AI talent, with human-in-the-loop art direction at every stepHow two-way Shopify sync pushes generated a...

Small and mid-sized Shopify brands have been priced out of the pro-level ad testing that eight-figure DTC brands rely on.In this episode, Armen Mkrtchyan, CEO and co-founder of Extuitive, breaks down the AI system changing that:How 150,000 AI consumer agents rank and pressure-test ad concepts so you know what converts before launchThe poly-intelligence process that turns one product photo into 20-plus validated variants, not a single ChatGPT guessWhy you can upload existing ads for insta...

Acquisition costs creeping up? If you're a Shopify brand treating creators as a gamble, TikTok Shop is turning them into a measurable acquisition channel.In this episode, Myriah Castillo, president of Joybyte, breaks down:- The "stoplight system" that tells you exactly which creator videos deserve paid ad spend- How TikTok awareness drives a 20% to 40% lift in Amazon sales, tracked not guessed- Why 80% of a healthy brand's TikTok Shop revenue comes from affiliates, and how to compound it...

Sorting your Shopify collection pages by bestsellers feels smart, but it quietly buries your highest margin products and leaks revenue.In this episode, Julia Wawrzynek, Marketing Manager at Sortwise, breaks down:Why sorting for profit beats sorting for popularity, and how to surface high margin products without a clearance bin lookThe two metrics that prove your merchandising is working: click through rate by position and revenue per view (RPV)A 24 hour audit you can run from your phone ...

One Amazon brand added $215K in annual profit across 15 SKUs by replacing its software stack with coordinated AI agents.In this episode, Chad Rubin, founder and CEO of Profasee, breaks down:How named AI agents own pricing, PPC, and demand planning, working your Amazon business 24/7Why coordinated agents beat disconnected point tools when a stockout should pause ad spend automaticallyThe "Ask Me First" mode that earns your trust before agents touch a single priceWhether you're doing $50...

Paying more for ads while 97% of your Shopify traffic leaves without buying? The cheaper growth lever is conversion, not acquisition.In this episode, Krisztian Kiraly, International Partnership Manager at OptiMonk and former CRO agency founder, breaks down:How one brand lifted revenue 12% in under three months using AI product-page optimization, no extra ad spendWhy AI-generated product images, benefit badges, and 3-bullet summaries move the 99% of buying decisions driven by emotionThe t...

Your conversion rate is lying to you. If you're scaling a Shopify brand and treating CRO as a single number, this episode rebuilds how you diagnose what's actually broken on your site.In this episode, Anthony Morgan, founder and CEO of Enavi, breaks down:Why the "intra-site funnel" beats conversion rate, with target baselines at every step: landing to product view, add to cart, and checkoutHow Grubbly Farms lifted subscription take rate from 15% to 45% without raising churnThe "besides p...

Your attribution dashboard tells you ROAS dropped, but not what to do about it, and for scaling Shopify brands that gap costs real ad spend.In this episode, Maxx Blank, co-founder and COO of Triple Whale, breaks down:Why Triple Whale's AI specialists (media buyer, creative director, conversion optimizer) now execute on ad accounts, not just reportHow a $15M brand had Moby build a working inventory forecasting app in 10 minutesThe copilot-to-autopilot path that cuts your "ROAS dropped" qu...

Great ROAS but no profit? If you're a Shopify brand watching revenue grow while margin disappears, this episode shows you where the money actually leaks.In this episode, Thomas Gleeson, co-founder of StoreHero, breaks down:The "margin paper cuts" hiding in every order: shipping, duties, returns, and rogue discount codes draining contribution marginWhy most brands chase efficiency when they should chase profit, and how that costs them growthHow brands unlock a 10-20% contribution margin l...

There's revenue sitting in your Shopify store right now, and most brands doing $1M+ never capture it because they're too busy fighting fires.In this episode, Apoorva Modi, founder of Revenue Agent and ex-Google ads operator, breaks down:Why the revenue you're missing is already hiding across eight levers, from pricing and bundles to retention and checkoutHow most stores uncover 5 to 15% of annual revenue, or $500K to $1.5M on a $10M storeThe question that separates agentic tools from das...

ChatGPT and Google's AI are recommending products right now, and Shopify brands with messy, scattered product data are the ones getting skipped.In this episode, Trever Chidester, director of partnerships at Plytix, breaks down:Why clean, structured product data is the growth lever that gets you discovered in ChatGPT and AI searchHow to bulk edit descriptions, images, and SKUs across multiple Shopify stores from one source of truthThe free tier that puts a former $10K to $30K/year enterpr...

AI voice agents are recovering 35% of abandoned Shopify carts, and most operators haven't noticed yet.In this solo episode, Steve Hutt breaks down:Why AI voice beats email recovery flows by 3x on abandoned carts (and the stage where it actually pays off)How one Shopify brand cut $18K/month in support costs while CSAT jumped 22%The storefront voice concierge small brands can use to sound like the founder at scaleWhether you're doing $100K years or $10M+ on Shopify Plus, this episode giv...

Meta and Google CACs keep climbing, so Shopify brands are paying micro-influencers in product, not cash.In this episode, William Gasner, co-founder and CMO of Stack Influence, breaks down:Why the product-for-post model beats cash payouts at scale, with lifetime content rights and access to 11M+ vetted creatorsThe Amazon cold start fix: how external influencer traffic feeds Amazon's algorithm and accelerates your listing toward page oneWhitelisting explained: why running ads through the i...

AI just delivered a stranger to your Shopify store who has zero brand context — and the first 48 hours after purchase decide whether they ever come back.In this solo episode, Steve Hutt unpacks fresh Shopify data and breaks down:Why AI-referred shoppers convert 50% higher with 14% larger AOV — and why most merchants still lose themThe 3-pillar post-purchase framework (first 48 hours, flow design, loyalty trigger) for turning AI strangers into loyalistsStage-specific moves to implement th...

Your ads are hyper-personalized. Your Shopify storefront isn't. That mismatch is leaking conversions for 7-figure brands.In this episode, Kratik Agrawal, founder and CEO of Kinect (YC-backed), breaks down:How real-time storefront personalization drove 10-12% conversion lift for early Shopify customers (and 2-3x for shoppers who engage the AI sales rep)Why non-commodity Shopify brands shouldn't chase agentic commerce yet, and what to fix before UCP standards roll outThe adaptive PDP frame...

Your strongest Meta ads signal is sitting in Shopify, not the pixel, and most brands are leaving it untapped.In this episode, Tiago Costa, co-founder and CEO of FULLVENUE (the team behind Clustie), breaks down:The two AI-built audiences Clustie pushes into Meta: high-propensity buyers and 30-day LTV predictionsWhy first-party Shopify data beats pixel tracking now that privacy changes have weakened ad signalsHow brands are seeing 30% lower CPA and 70% ROAS lifts in days, not monthsWheth...

Scaling your Shopify brand to Amazon, Walmart, or TikTok Shop with revenue climbing but profit flat? You've hit the freelancer fragmentation trap.In this episode, Saad Sohail Khan, founder and CEO of Spectrum BPO, breaks down:Why the typical "PPC freelancer here, listing person there" stack quietly kills margins past $40K/monthHow an in-house team model with 400+ trained experts beats fragmented outsourcing on price and accountabilityThe performance-based pricing framework (1.5 to 2% on ...

Out of millions of Shopify merchants, only 30 went live with OpenAI's Instant Checkout before it got killed six months later. Here's what actually happened with agentic commerce, and what to do about it.In this solo episode, Steve breaks down:The foundational gap that doomed Instant Checkout from day one (OpenAI launched without solving for US sales tax)The two-layer split that actually matters: AI owns discovery (up 4,700% YoY), but merchants still own the transactionStage-by-stage play...

A mom influencer with 3,000 followers pocketed $9K in fraudulent affiliate commissions in 90 days. If you run a Shopify affiliate program, you're likely overpaying too.In this episode, Yash Chavan, founder of Saathi (and Saral), breaks down:Why most affiliate dashboards lie about incrementality, and how to identify affiliates intercepting sales you'd already closeThe post-purchase survey method that surfaces influencer-driven sales your click tracking misses entirelyA 3-step audit for $1...

Shopify's free inventory tool Stocky shuts down August 31—and most of the 100,000+ merchants using it don't have a replacement plan yet.In this episode, Riikka Söderlund, COO of Katana, breaks down:Why Shopify brands unknowingly sell at a loss—and how real-time COGS visibility fixes itHow inventory accuracy now directly affects Google Shopping placement and AI product discoveryHow to connect Shopify, Amazon, B2B wholesale, and POS in one central system—without replacing your tech stack...

Spending more on ads than ever but not seeing profit? Most Shopify brands trust their ROAS dashboards over their P&L—and it's costing them.In this episode, Matt Raminick, founder and CEO of Sunnyside, breaks down:Why chasing ROAS without tracking contribution margin leaves lifestyle brands unprofitable at scaleThe Profit360 framework that connects your P&L, creative strategy, and channel execution in one systemHow Brixton ended Q1 25–30% above revenue goal by focusing creative spend on t...

Your Shopify store is now live inside ChatGPT, Copilot, and Google AI Mode—and most merchants have no idea it happened.In this solo episode, Steve breaks down what Shopify's agentic storefronts launch actually means for your business:Why AI-referred shoppers convert 31% higher than other traffic sources—and how to show up before competitors doThe Universal Commerce Protocol Shopify co-built with Google, Walmart, and Visa that's quietly reshaping product discoveryThree actions to take thi...