Why 9 Out of 10 A/B Tests Fail (and How Shopify Brands Pick the Ones That Win)

Nine out of ten A/B tests on Shopify stores lose to the original, so the win is picking the right test before BFCM.

In this episode, Jeffrey Lin, founder and CEO of ABConvert, breaks down:

• Why raising your free shipping threshold can be a test you almost can't lose, using your own order data
• When every landing page sits at 2%, why small tweaks won't move you and a new format will
• The one test to run before BFCM code freeze, and how to choose it by your biggest unknown

Whether you're doing $20K months or $20M years, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-493/

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