Why a Bootstrapped Product Guide Spends More on Bing Than Google (And Converts 3x Better)

Shoppers often choose your product on a comparison site before reaching Amazon or Shopify, and most brands never see it.

In this episode, Tigran Egoyan, Founder and Chief Growth Officer at BestChoice.guide, breaks down:

• Why Microsoft Ads converted two to three times better than Google for high intent desktop shoppers
• The dynamic landing page tactic that lifted conversion about 40%, and how Shopify catalogs can use it
• What earns a sponsored top three placement, and why 100 near perfect reviews can qualify a new brand

Whether you're a new Amazon brand or a category bestseller, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-486/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt/
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify/