The 2-Week Holiday Test That Decides What Your Store Is Worth

Your Shopify store's revenue isn't what buyers pay for. After 72 acquisitions, here's what actually sets your exit valuation.

In this episode, Bawar Ahmad, founder at eComma, breaks down:

• Why founder dependency caps valuation, and the two-week holiday test buyers use to measure it
• The profit band that gets real offers, $100K to $2.5M a year, and what gets rejected fast
• Why earnouts rarely pay out, and how to negotiate terms instead of fighting over price

Whether your brand clears $100K in profit or $2.5M, this conversation gives you an exit playbook you can start building this quarter.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-482/

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