Why Most Black Friday Customers Never Buy Again (And 3 Moves to Fix It Now)

Most Black Friday customers never buy again, so here's what Shopify brands can still set up before November 27 to win the second order.

In this solo episode, Steve Hutt, former Senior Merchant Success Manager at Shopify, breaks down:

• Why the 90 days after Black Friday decide your retention, and the February 25 date to circle now
• A 10 minute Shopify Flow tag that makes your BFCM cohort measurable in Q1
• Why first-time buyers need their own path, plus the day 0, 3, 14 and 45 touchpoints

Whether you're doing $10K months or $1M months, these are three moves you can set up this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-498/

Connect with us:

🐦 Twitter: https://twitter.com/stevenhutt/
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify/