Oct. 27, 2026

Test Your Ads on Simulated Customers Before You Spend a Dollar This BFCM

Test Your Ads on Simulated Customers Before You Spend a Dollar This BFCM
Test Your Ads on Simulated Customers Before You Spend a Dollar This BFCM
eCommerce Fastlane Podcast
Test Your Ads on Simulated Customers Before You Spend a Dollar This BFCM

Test your Shopify ad creative on simulated customers before a dollar of ad spend, right as Black Friday CAC climbs.

In this episode, Tamera Montagna, founder and CEO of Clarvos, breaks down:

  • How 1,300 values-based consumer segments find likely buyers that age and gender targeting misses
  • Why testing creative against 50 simulated customers per segment beats letting Meta learn on your budget
  • How to launch a campaign in about an hour, with you approving every ad before it goes live

Whether you're doing $1M or $10M a year, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-495/

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