Oct. 27, 2026
Test Your Ads on Simulated Customers Before You Spend a Dollar This BFCM
Test your Shopify ad creative on simulated customers before a dollar of ad spend, right as Black Friday CAC climbs.
In this episode, Tamera Montagna, founder and CEO of Clarvos, breaks down:
- How 1,300 values-based consumer segments find likely buyers that age and gender targeting misses
- Why testing creative against 50 simulated customers per segment beats letting Meta learn on your budget
- How to launch a campaign in about an hour, with you approving every ad before it goes live
Whether you're doing $1M or $10M a year, this conversation delivers strategies you can test this week.
📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-495/
Connect with us:
🐦 Twitter: https://twitter.com/stevenhutt/
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify/
Apple Podcasts
Spotify
Amazon Music
YouTube
Overcast
Castro
PocketCasts
Podchaser
RSS Feed