Multichannel Inventory: What Breaks When Shopify, Amazon, And TikTok Stop Talking

Selling on Shopify, Amazon, and wholesale but still running inventory from spreadsheets? That disconnect is quietly costing your product brand time, money, and customers.

In this episode, Ben Hussey, Co-CEO at Katana, breaks down:

- Why connected multichannel starts with one source of truth for stock, orders, and available-to-sell inventory
- How Katana customers cut order processing time 25% in six months, with one finding $40,000 in unknown inventory
- How AI replenishment and Katana's MCP let you forecast demand and query live inventory using Claude or ChatGPT

Whether you're doing $500K a year on two channels or $10 million across five, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-484/

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