119: Gain A Competitive Edge Through Personalized Experiences That Turn Browsers Into Shoppers Into Loyal Customers

Your Business Is A Journey. Invest In Yourself Today.

Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

Dynamic Yield empowers Shopify brands with the technology they need to deliver personalized and consistent digital customer experiences with greater agility.

My guest in today’s episode is Yaniv Navot, the VP of Global Marketing from Dynamic Yield. They are an Experience Optimization Platform that helps Shopify brands to quickly build and test personalized, optimized, and synchronized digital customer experiences.

They offer a hassle-free deployment of its experience optimization solution through it's Shopify app. Every action on your Shopify store is instantly and automatically fed into Dynamic Yield’s engine, allowing you to achieve and execute your personalization and optimization goals at scale.

What You Will Learn Today

• Why experience optimization is the secret to success for many Shopify brands.
• How one platform is able to increase e-commerce revenue and gain a sustainable competitive advantage.
• Why testing, optimization, and personalization should be part of your larger digital strategy.
• Why the savviest marketers measure their personalization and A/B testing efforts based on average revenue per user (ARPU).

Links And Resources Mentioned

• Dynamic Yield - Learn about Dynamic Yield's Experience Optimization Platform, watch a full product demo, and find resources on personalization. 
• Dynamic Yield Free Personalization Assessment - A special, time-limited offer, just for you, eCommerce Fastlane listeners.
• Dynamic Yield XP² Learning Center - Take your experience optimization knowledge to exponential levels.
• ThirdLove - Read how online underwear retailer saw a 23% increase in average revenue per user from optimizing the bra shopping experience
• Untuckit
• ThirdLove
• Brooklinen
• Dynamic Yield Shopify App (public app coming soon!)

Thank You For Listening

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Today's Amazing Episode Sponsor: GRIN

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