Jan. 9, 2021

123: Use Creators Not Influencers To Drive Growth At Every Stage Of Your Customers Journey

123: Use Creators Not Influencers To Drive Growth At Every Stage Of Your Customers Journey

Thriving with Shopify: #paid

Your Business Is A Journey. Invest In Yourself Today.

Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

My guest in today’s episode is Bryan Gold the Co-founder and CEO from #paid. They are a creator marketing platform that helps Shopify brands grow faster with creators. It’s an important and timely conversation. Unlike influencers, creators build awareness with the right audience, drive ROAS, and greatly assist with lifetime customer loyalty.

What You Will Learn Today

  • The significant difference between influencers and creators.
  • Why a marketplace of potential influencers is a potential path of failure.
  • The best way to work with creators to grow your Shopify business.
  • How to turn creator's content into paid social ads using the creator's handle.

Links And Resources Mentioned

Thank You For Listening

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Today's Amazing Episode Sponsor: GRIN

Grow an Authentic DTC Brand with the #1 Influencer Marketing Software Platform for Creating Genuine, Direct Relationships with Influencers.

GRIN is the only influencer marketing software built specifically for eCommerce. From discovery & outreach to relationship management & campaigns, product seeding, discount codes & affiliate links, content tracking & rights management, sales tracking & deep analytics - GRIN’s software helps with the tenure influencer marketing workflow. Top DTC brands trust GRIN as their influencer marketing platform for rapid growth and scale.

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