April 16, 2021

150: Turning The Traditional Agency Model On It’s Head To Better Serve Shopify DTC Brands

150: Turning The Traditional Agency Model On It’s Head To Better Serve Shopify DTC Brands

Thriving with Shopify: PILOTHOUSE

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Your Business Is A Journey. Invest In Yourself Today.

Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

In today’s episode, my guests are Eric Dyck, Director of Content Marketing and David Steele, Co-Founder & CEO of Pilothouse Digital. They're a performance paid media agency that helps Shopify DTC brands to grow and scale. It's a paradigm shift from the traditional client/agency model to more of a partnership to drive conversions and lifetime customer loyalty.

What You Will Learn Today

  • Top traffic platforms that you should be investing resources into for customer acquisition.
  • Why the product details page (PDP) is not the ideal place to send new traffic.
  • The 3 ways to grow your Shopify store.
  • The revenue benefits of upsells, pre-sells, abandoned cart SMSs, advertorials, tripwires and more.

Links And Resources Mentioned

Thank You For Listening

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Episode Sponsor: SMSBUMP

Today’s episode is brought to you by SMSBump, an incredible Shopify App to boost customer retention and revenue on autopilot.

Yotpo SMSBump is the leading SMS marketing solution for eCommerce brands looking to build a top revenue channel. SMSBump helps you recover carts, launch targeted campaigns and engage in truly conversational commerce. SMSBump is a part of Yotpo’s eCommerce marketing platform, helping forward-thinking brands accelerate direct-to-consumer growth.

Join over 90,000 businesses that use SMSBump to build meaningful relationships with their customers and sell online.

Download for FREE and set up in less than 5 minutes. This is the only text marketing app you would ever need. And now as an eCommerce Fastlane listener, you get a 1-month free trial on their paid plans. 

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