Feb. 19, 2020

82: Multi-Touch Omnichannel Marketing Automation Tools For A Buy Anywhere Experience

82: Multi-Touch Omnichannel Marketing Automation Tools For A Buy Anywhere Experience

Thriving with Shopify: DOTDIGITAL

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Today I’m recording from beautiful Whistler, British Columbia, with my friend Tink Taylor, who is the Co-Founder & President of dotdigital.  

dotdigital is a leader in Omnichannel Marketing Automation with its Engagement Cloud Platform.

Over 4,000+ successful brands, in 150 countries, use dotdigital to acquire, convert, and retain customers. It’s a platform for businesses that are seeking to engage customers across all touch-points and life-cycles. 

I’m super excited to dive deep today, into the mind of the founder, of a now global company, to see what sets dotdigital apart from others in the industry.

What You Will Learn Today

  • What sets dotdigital apart from other vendors in Omnichannel Marketing Automation.
  • Why dotdigitals' Engagement Cloud is a complete platform of technologies to drive customer engagements.
  • How ML (machine learning) and AI (artificial intelligence) are helping Shopify brands create unique and personalized customer experiences.
  • How to drive your social media presence, product recommendations, and reviews.
  • Importance of auditing your Shopify technology stack to build meaningful depth and breadth.

Links And Resources Mentioned In This Episode

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Proudly Sponsored By Justuno

Justuno is an AI visitor conversion platform that provides intelligent lead captures, personalized website messaging, and actionable insights that help e-commerce businesses turn website clicks into customers. Learn more about how Justuno integrates with your e-commerce platform, ESP, SMS provider, and more to unify and maximize your marketing personalization efforts. 

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