Episodes

Feb. 17, 2026

Stop Giving Discounts To Customers Who Were Already Going To Buy

Blind discounting is quietly destroying your Shopify margins—even when customers were already ready to buy. In this episode, Muhammed Tüfekyapan, founder of Growth Suite, breaks down: Why "walkaway customers" and dedicated bu...
Feb. 10, 2026

Why Your Best Content Is Invisible in AI Search (And How to Fix It)

Six-month window to rank in AI search before enterprises catch up—if your Shopify brand isn't showing up in ChatGPT or Perplexity product recommendations yet, this is your roadmap. In this episode, Ivan Slobodin, Director of ...
Feb. 3, 2026

Why Your $100 DTC Orders Can't Compete with $10K Wholesale Relationships

DTC brands struggling in 2025: there's a $5.9 trillion wholesale opportunity you're missing while chasing the $1.3 trillion online market. In this episode, Meghann Butcher, founder of RepSpark, breaks down: How 80,000+ retail...
Jan. 27, 2026

Why Alibaba Shows You The Wrong Suppliers First (And What Top Brands Do Instead)

Alibaba makes 90% of revenue from supplier advertising—meaning the factories you see first simply paid the most to rank there. In this episode, discover: Why Alibaba's pay-to-rank model keeps premium suppliers (like those man...
Jan. 20, 2026

162,000 Discount Codes Analyzed: The Unique Strategy That's Secretly Driving Shopify's Top Brands

Most Shopify stores are bleeding margin with generic discount codes that get scraped, shared, and abused—while missing the strategic segmentation that actually drives conversions. In this episode, discover: How switching from...
Jan. 13, 2026

Why Shopify Brands Need a Data Layer (Not Just Better Tracking)

When Facebook shows 50 sales, Google Analytics shows 35, and Shopify shows 68 — which number do you trust to scale profitably? In this episode, discover: How server-side tracking eliminates the 20-30% revenue gap plaguing mos...