Glossier's Former CTO on Why Your AI Doesn't Actually Know Your Business

Your AI tools don't actually know your ecommerce business, and that's why the answers sound confident but the numbers are wrong.

In this episode, Bryan Mahoney, former Glossier CTO and now Co-Founder & CEO of Chord, breaks down:

• Why a data context layer can make your existing AI tools up to 5x more effective without switching models
• How brands move from fact-checking AI against dashboards to trusting conversational AI as their primary interface
• The "buy then build" approach to replacing 25 point solutions with one trusted data foundation

Whether you're doing $2M or $20M+ in revenue, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-476/

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