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CEO & Founder
John Timmerman is the CEO & Founder of Good Monster and Good Brands & Management, where he helps DTC and Shopify brands scale smarter by fixing broken marketing systems. Over the past 15+ years, he’s built and scaled businesses across apparel, health, home goods, and more, transforming leaky funnels into sustainable growth engines.
John is the creator of Ghost Revenue™, the concept that uncovers lost sales in broken journeys. He’s shared stages with speakers like Gary Vee and David Meltzer and is known for his ability to mix storytelling with actionable insights.
He’s passionate about helping brands lower CAC, strengthen retention, and boost conversions, without relying solely on paid ads.