May 25, 2021

Referral Marketing: The Incredible Power Of Word Of Mouth To Accelerate Customer Acquisition

Referral Marketing: The Incredible Power Of Word Of Mouth To Accelerate Customer Acquisition

Thriving with Shopify: FRIENDBUY

Apple Podcasts podcast player badge
Spotify podcast player badge
Google Podcasts podcast player badge
Amazon Music podcast player badge
YouTube Channel podcast player badge
Overcast podcast player badge
Castro podcast player badge
PocketCasts podcast player badge
Podchaser podcast player badge
RSS Feed podcast player badge

Today’s episode is brought to you by HiConversion Recommend. Get real-time personalization to spark your Shopify store's growth. Algorithmically launch product recommendations based on the same machine learning technology used at

Your Business Is A Journey. Invest In Yourself Today.

Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

In today’s episode, my guest is Manish Goyal the Founder and CEO of Friendbuy. They are a Referral Marketing Platform that helps Shopify ecommerce merchants to accelerate customer acquisition through referral programs. Referrals are an incredible channel for dynamic business growth. It lowers your customer acquisition costs and increases your customer lifetime value.

Let's learn more about expanding your reach and transforming your customers into loyal and engaged brand advocates.

What You Will Learn Today

  • Why high growth Shopify brands are leveraging word-of-mouth through scaleable technology.
  • How a well-executed referral program can generate from 5% to 20% of total orders.
  • The benefits of stackable account credits as a referral reward.
  • How Friendbuy integrates with your existing tech stack like Klaviyo, Okendo, Attentive, and more.

Links And Resources Mentioned

Thank You For Listening

I really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!

Growth Mindset?

Listen to the eCommerce Fastlane Podcast on Apple PodcastsSpotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.

Episode Sponsor: HiConversion Recommend

Today’s episode is brought to you by HiConversion Recommend powered by Amazon Personalize – product recommendations with the same AI used on Amazon.

With a 5-star rating on the Shopify App Store, HiConversion Recommend helps time-poor ecommerce teams to drive more new revenue from their existing web traffic. One-click Shopify integration, dozens of ready-to-go recommendation templates, effortless reporting, and a hands-free 7-day Product Recommendation Challenge, make it easy to put Amazon’s own AI to the test on your storefront.

Do you have 50+ products and $1M+ in online sales? If so, learn how to claim your seat and start your 7-Day Product Recommendation Challenge for Shopify.

See for privacy and opt-out information.