Stop Giving Discounts To Customers Who Were Already Going To Buy

Blind discounting is quietly destroying your Shopify margins—even when customers were already ready to buy.

In this episode, Muhammed Tüfekyapan, founder of Growth Suite, breaks down:

• Why "walkaway customers" and dedicated buyers need completely different treatment—and how behavior tracking tells them apart in real time
• How single-use discount codes that truly expire stop coupon leakage to Honey and Capital One Shopping
• Why most brands see recovered sales within hours of installing Growth Suite—no weeks-long learning curve required

Whether you're doing $10K months or $10M years, this conversation delivers strategies you can test this week.

📝 Full show notes, strategic takeaways, and resources: https://ecommercefastlane.com/podcast/episode-447/

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