The 5 to 15% of Revenue Hiding in Your Shopify Store (and Why You Never Capture It)

There's revenue sitting in your Shopify store right now, and most brands doing $1M+ never capture it because they're too busy fighting fires.
In this episode, Apoorva Modi, founder of Revenue Agent and ex-Google ads operator, breaks down:
- Why the revenue you're missing is already hiding across eight levers, from pricing and bundles to retention and checkout
- How most stores uncover 5 to 15% of annual revenue, or $500K to $1.5M on a $10M store
- The question that separates agentic tools from dashboards, and why you keep becoming the operating layer
Whether you're doing $1M years or $10M years, this conversation delivers strategies you can test this week.
📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-465/
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