The $9,000 Affiliate Fraud Most Shopify Brands Are Paying For (And Don't Know It)

A mom influencer with 3,000 followers pocketed $9K in fraudulent affiliate commissions in 90 days. If you run a Shopify affiliate program, you're likely overpaying too.

In this episode, Yash Chavan, founder of Saathi (and Saral), breaks down:

• Why most affiliate dashboards lie about incrementality, and how to identify affiliates intercepting sales you'd already close
• The post-purchase survey method that surfaces influencer-driven sales your click tracking misses entirely
• A 3-step audit for $1M+ Shopify brands: scan for fraud, purge inactive affiliates, double down on high performers

Whether you're doing $10K months or $10M years, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-456/

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