TikTok Inspired, Sephora Approved: The Aavrani Hair Care Journey
Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Justin Silver, co-founder of Aavrani.
Aavrani is a fresh face in the beauty world, mixing modern science with old Indian wisdom to create skin and hair care products. Unlike big brands with celebrity faces, Aavrani is led by its founder and driven by its community. They focus on making high-quality, natural products that help grow thicker, healthier hair.
Justin's story is quite fascinating. He began by participating in a high school marketing club and then transitioned into working in private equity and investing in new companies. Now, he's running a beauty brand. We'll hear about Aavrani's savvy moves, like working with everyday people instead of just beauty influencers, teaming up with Sephora, and plans to sell in other countries.
You'll love this episode if you want to learn how a new brand can combine old ideas with new ones and succeed in a tough market.
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