What's Your Profit Target? The Question Most Shopify Founders Can't Answer (with Thomas Gleeson, StoreHero)

Great ROAS but no profit? If you're a Shopify brand watching revenue grow while margin disappears, this episode shows you where the money actually leaks.

In this episode, Thomas Gleeson, co-founder of StoreHero, breaks down:

• The "margin paper cuts" hiding in every order: shipping, duties, returns, and rogue discount codes draining contribution margin
• Why most brands chase efficiency when they should chase profit, and how that costs them growth
• How brands unlock a 10-20% contribution margin lift in the first 60-90 days without spending more

Whether you're doing $500K years or $50M years, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-466/

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