Why a 3,000-Follower Creator Beats a Celebrity Influencer (And How to Run It at Scale)

Meta and Google CACs keep climbing, so Shopify brands are paying micro-influencers in product, not cash.

In this episode, William Gasner, co-founder and CMO of Stack Influence, breaks down:

• Why the product-for-post model beats cash payouts at scale, with lifetime content rights and access to 11M+ vetted creators
• The Amazon cold start fix: how external influencer traffic feeds Amazon's algorithm and accelerates your listing toward page one
• Whitelisting explained: why running ads through the influencer's profile (not your brand's) consistently outperforms standard creative

Whether you're doing $10K months or scaling past $100M, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-462/

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