Why Your 7X ROAS Isn't Showing Up in Your Bank Account

Revenue rising, profit shrinking? Your Shopify brand may have a profitability problem disguised as a growth problem.

In this episode, Ben Dyer, Head of Growth at Webtopia — managing $100M+ in ad spend for D2C brands — breaks down:

• Why ROAS is a vanity metric — and what contribution margin and CAC actually reveal about true business health
• How one haircare brand cut branded search waste, shifted to non-brand targeting, and drove 74% revenue growth
• The content-led Meta strategy (post-Andromeda) that lowers CPM and builds buyer personas that convert at scale

Whether you're doing $10K months or $10M years, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-451/

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