Your Conversion Rate Is Lying to You: The 4 Numbers That Actually Predict Revenue

Your conversion rate is lying to you. If you're scaling a Shopify brand and treating CRO as a single number, this episode rebuilds how you diagnose what's actually broken on your site.

In this episode, Anthony Morgan, founder and CEO of Enavi, breaks down:

• Why the "intra-site funnel" beats conversion rate, with target baselines at every step: landing to product view, add to cart, and checkout
• How Grubbly Farms lifted subscription take rate from 15% to 45% without raising churn
• The "besides price" survey trick that uncovers the real friction killing your add-to-cart rate

Whether you're doing $10K months or $10M years, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-468/