Your ROAS Is Lying to You: How Profit-First Marketing Actually Works

Spending more on ads than ever but not seeing profit? Most Shopify brands trust their ROAS dashboards over their P&L—and it's costing them.

In this episode, Matt Raminick, founder and CEO of Sunnyside, breaks down:

• Why chasing ROAS without tracking contribution margin leaves lifestyle brands unprofitable at scale
• The Profit360 framework that connects your P&L, creative strategy, and channel execution in one system
• How Brixton ended Q1 25–30% above revenue goal by focusing creative spend on their most profitable products

Whether you're doing $1M or $50M a year, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-454/

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