Your Shopify store is now live inside ChatGPT, Copilot, and Google AI Mode—and most merchants have no idea it happened. In this solo episode, Steve breaks down what Shopify's agentic storefronts launch actually means for your...
Three dashboards, three different numbers—if your Meta, Google, and Shopify analytics can't agree on conversions, you're making spend decisions on broken data. In this episode, Sean Larkin, Chief Product Officer at OpenSend a...
Revenue rising, profit shrinking? Your Shopify brand may have a profitability problem disguised as a growth problem. In this episode, Ben Dyer, Head of Growth at Webtopia — managing $100M+ in ad spend for D2C brands — breaks ...
Your email list generates $0.08 per subscriber on average—but Shopify brands with the right retention system are hitting $0.40. In this episode, Tris Dyer, founder of Oaks Email Studio, a boutique Klaviyo retention agency, br...
Revenue climbing, dashboards green, bank account still running dry—Shopify brands can have an 8x ROAS and still lose $100K a month. In this episode, Adam Callinan, CEO of Pentane and co-founder of the $60M Bottlekeeper brand,...
Shopify brands are stacking AI tools and wasting money. If you're not sure what to actually spend on AI at your revenue stage, this episode cuts through the noise. In this solo episode, Steve breaks down: A stage-by-stage AI ...
Blind discounting is quietly destroying your Shopify margins—even when customers were already ready to buy. In this episode, Muhammed Tüfekyapan, founder of Growth Suite, breaks down: Why "walkaway customers" and dedicated bu...
Six-month window to rank in AI search before enterprises catch up—if your Shopify brand isn't showing up in ChatGPT or Perplexity product recommendations yet, this is your roadmap. In this episode, Ivan Slobodin, Director of ...
DTC brands struggling in 2025: there's a $5.9 trillion wholesale opportunity you're missing while chasing the $1.3 trillion online market. In this episode, Meghann Butcher, founder of RepSpark, breaks down: How 80,000+ retail...
Alibaba makes 90% of revenue from supplier advertising—meaning the factories you see first simply paid the most to rank there. In this episode, discover: Why Alibaba's pay-to-rank model keeps premium suppliers (like those man...
Most Shopify stores are bleeding margin with generic discount codes that get scraped, shared, and abused—while missing the strategic segmentation that actually drives conversions. In this episode, discover: How switching from...
When Facebook shows 50 sales, Google Analytics shows 35, and Shopify shows 68 — which number do you trust to scale profitably? In this episode, discover: How server-side tracking eliminates the 20-30% revenue gap plaguing mos...
Most Shopify sellers have no idea they're breaking tax laws until it's too late—and the penalties are brutal. In this episode, discover: Four types of nexus that trigger tax obligations beyond economic thresholds: physical lo...
Most CRO agencies chase test velocity while your conversion problems go undiagnosed—here's the research framework that changes everything. In this episode, discover: Why 80% of optimization work should happen before you launc...
AI is reshaping customer discovery, and if you're not showing up in ChatGPT or Perplexity recommendations, you're invisible. In this episode, discover: Why Answer Engine Optimization (AEO) matters now—AI recommendations conve...
Shopify merchants generated $14 billion over BFCM weekend—but the real test starts now with fulfillment execution and operational strategy. In this episode, discover: Why apparel, beauty, and toys grew 20-40% YoY while you're...
Bluetooth scanners failing during your busiest checkout rush is about to become a problem of the past. In this episode, discover: How Shopify's new POS Hub eliminates the wireless peripheral failures that generate most retail...
Most DTC brands lose 15-30% of their margin to return processing mistakes they don't even know they're making. In this episode, discover: Why the "chaos corner" in your warehouse costs more than the actual refunds—from restoc...
Most e-commerce teams are drowning in manual work that AI should be handling—but there's a massive gap between AI hype and AI that actually works. In this episode, discover: How autonomous agents differ from chatbots and quer...
You're paying affiliate commissions on customers who were already buying from you—Josh Kennedy calls this the "$20 billion mistake." In this episode, discover: Why 2/3 of affiliate partnerships drain profit instead of driving...
The customer acquisition playbook that built your business three years ago is actively bleeding money today. In this episode, discover: Why single-channel strategies are crushing margins as CPMs creep up year over year—and th...
Here's what most brands get wrong about discounting: they launch site-wide sales that spike orders for a few days, then train customers to never buy at full price again. In this episode, discover: Why quantity-based discounti...
Most founders don't realize they're stuck in the ad creative grind until they're months deep into it. Everyone's chasing the same AI tools to pump out images and copy, but here's what they're missing: the real bottleneck isn'...
Here's what most founders don't realize until they're deep in the scaling trenches: that DIY Shopify store that got you to $2-3M? It's probably your biggest bottleneck right now. Your site's crawling from app bloat, conversio...
