Episodes

My guest on today's episode is Jordan Gal, the Founder & CEO of CartHook. We chat about how they help Shopify merchants to improve conversion rate and grow average order value through their checkout and funnel solution. What You Will Learn Today… Learn how CartHook allows for complete control over the entire checkout process with your Shopify store, including a customizable one-page checkout to increase your store’s conversion rate and a one-click, post-purchase upsells to increase your average...

Today's episode was recorded on the show floor at IRCE 2019 in Chicago (Internet Retailer Conference & Exhibition) This years event merged a few shows into one mega-show called RetailX. It was marketed as the only complete solution for a transformative retail market. RetailX is a colocation of the Internet Retailer Conference & Exhibition (IRCE), the world’s largest e-commerce event, with GlobalShop, the world’s largest annual event for shopper facing retail design, technology, and in-store ma...

My guest on today episode is Mike Averto, the Co-Founder & CEO of ChannelApe. We chat about how they help Shopify merchants unify sales and fulfillment operations as they have done for many Shopify merchants including AllBirds, Steve Madden, Kids Shoes, Monster, Skicks, Campus Protein, and more. ChannelApe is Mission Control for Direct to Consumer (D2C) order management operations. The platform is the single source of truth to view & control how orders are fulfilled through 3PLs, warehouses, di...

Today I’m chatting with Liran Tadmore, the founder of WooHoo, an engagement platform for Shopify brands. He talks about boosting your conversion rate and taking your coupon game to the next level. Who said pop-ups can’t be fun? Add some playful spirit to your pop-up ads, pop-up banners and pop-up windows and watch as the gamified email capture process boosts subscriptions and sales. It’s a win-win situation. You get to build your marketing email list and close more sales. Your customers get to...

Today I’m chatting with Mark Faggiano, CEO of TaxJar, a leading technology for Shopify eCommerce businesses to manage sales tax. TaxJar seeks to make eCommerce easier for everyone by helping merchants spend less time on sales tax to focus on growing the businesses they love. What You Will Learn Today… How you can accurately and easily automate sales tax for your Shopify store What the Wayfair decision by the Supreme Court means for your business How to determine in what states you have to co...

On today's episode, I'm chatting with Sharoon Thomas, the Co-Founder and CEO of Fulfil.io Fulfil gives modern Shopify retailers the tools to deliver a superior customer experience that feels effortless. Whatever your current process is and wherever you are selling. Complete post checkout operations are covered with the Fulfil.io Platform. It's your one-stop for everything from purchasing and manufacturing, to inventory and order management, straight through to accounting. The solution works o...

On today's episode, I’m chatting with Ron Dod, Co-founder, and CMO of Visiture. They are a Shopify Plus Agency Partner that is focused on helping eCommerce companies grow their brand online and increase the bottom line. Through an omnichannel marketing approach, they incorporate web design, development, conversion rate optimization, Google shopping campaigns, SEO, content marketing, social ads and more…. They help Shopify brand to gain more market share, loyalty, and growth. Lot’s of gold nug...

On today's episode, I’m chatting with Aidan Mattrick from Pixel Union. They are a triple threat when it comes to Shopify Partners. They are one of the top premium theme developers, they’re a Shopify Agency partner who has helped design and launch 1000’s of digital brands, and they are also a Shopify App partner, with 6 apps in the Shopify App store. We chat about one today called: Wholesale Club According to a 2019 eCommerce Market Report, transactions in the United States processed through B2B ...

On today’s episode, I’m chatting with Jill Liliedahl, Business Development Manager from Inventory Planner. It’s an incredible time and money optimizing solution that puts you in charge of your inventory. Sales forecasting does sound sexy but it helps to anticipate your customer demand and it’s a way to see what trends are happening in your business. You can view all of your sales trends and inventory needs in one place. Control what products to replenish at each warehouse and for all sales chan...

On today’s episode, I’m chatting with Roddy Smith, the Senior Growth Specialist from Spently. They have developed a solution that allows merchants to leverage the Shopify notification emails as a stand-alone sales channel using marketing components and follow up sequences. What You Will Learn Today… How to leverage event-based upsells, discounts, and referral components through your Shopify notification emails. Learn how to follow-up with your customers automatically after every purchase, ship...

Today I’m chatting with Kyle Wong, CEO & Co-founder of Pixlee, a User Generated Marketing Platform (UGC) that enables Shopify brands to use photos and videos from real people to help tell authentic brand stories to drive revenue and lifetime customer loyalty. What You Will Learn Today… How to unlock hidden revenue by amplifying your most passionate customers Strategies for selling to the modern consumer while scaling your authentic brand voice How to collect, curate, and publish user-generate...

Today I’m chatting with Mark Gally, the Co-founder, and CEO of Zaius.com, a marketing platform on steroids, that assists Shopify brands to delight customers at every interaction. Their solution and resources are built to assist you to properly segment and personalize your marketing interactions and ultimately design and deploy cross-channel campaigns to those customers. What You Will Learn Today… In terms of customer interactions happening every day, Shopify brands and marketers need to drive r...

Today I’m chatting with Yoni Elbaz the Co-founder and CEO of Loox. An exclusive Shopify App that allows you to collect photo reviews for your happy customers which will strengthen your brand and drive more sales through social proof. What You Will Learn Today… How photo reviews increasing trust and conversion rates. Consumers trust other consumers much more than they trust brands. 85% of customers trust online reviews as much as personal recommendations. How user-generated content (UGC) is ...

Today I’m chatting with Sergiu Ciumac, the Co-Founder and CEO of Visely, a compelling solution that offers meaningful and effective product recommendations for Shopify store owners. What You Will Learn Today… How to optimize your conversion rate. How to increase customers engagement with relevant product recommendations. Learn how strategic product recommendations with decrease bounce rates and work as an automated salesman on your site. Listener Only Promotion As a listener of today’s sho...

Today I’m chatting with Dave Atchison, the Co-Founder, and CEO of New Engen a Shopify Plus Agency Partner that exclusively focuses on new customer acquisition. New Engen is uniquely positioning itself in the Shopify ecosystem to help brands drive new visitors to a site either through a done for you Agency model or now with their public release, in-house, purpose built marketing technology solution. What You Will Learn Today… The traffic challenges that many Shopify store owners have and the s...

Today I’m chatting with Michele Romanow, the Co-founder and President of Clearbanc. They are redefining banking that is tailored to the needs of e-commerce entrepreneurs. They help Shopify businesses secure credit without personal guarantees, equity, or credit scores. If you're looking to increase traffic and revenue to your Shopify store, Clearbanc funds your digital ad spend so you acquire more customers and grow your business...they even offer more capital as you grow! Clearbanc is uniquely...

Today I’m chatting with Joe Gagliese, the Co-founder of Viral Nation. He talks about one of the hottest topics in eCommerce, Influencer Marketing. We dig into specific strategies, tactics, and most importantly, what you as a Shopify store owner should consider today to move the needle in improved brand awareness, conversion, and retention. On this episode you will learn: Why influencer marketing is so effective for e-commerce companies. What the biggest challenges are when it comes to social...

Today I’m chatting with Matt Schlicht, the Co-founder, and CEO of Octane AI. They are a Shopify App Partner that enables merchants to increase revenue with a Facebook Messenger solution. There is a massive opportunity for those that implement a Facebook Messenger advertising strategy in 2019 and beyond! The case studies from other Shopify brands have proven that Octane AI is having a significant impact in driving more sales (and improved customer experience) through abandoned cart messages, re...

Today I’m chatting with Ed Upton, the Founder & CEO of Littledata. They are a Shopify App Partner that has created an analytics platform that takes Google Analytics and literally puts it on steroids. It closes the loop on all of your data including your Shopify store orders, marketing channels, and lifetime customer value. What this means for you as a marketer or store owner, is you can make smarter business decisions with industry benchmarks, a significantly improved data stream into Google A...

On today’s episode, I’m chatting with Sam Henning, the Co-founder of Union Works. They are a Shopify App Partner with 7 apps including the Happy Birthday App that we discuss today. Building strong relationships with your customers is vital to the long term success of your business. Birthdays represent a unique opportunity to get in touch with your loyal customers and offer them a great reason to revisit and buy from your store. The Happy Birthday App is a great retention strategy! It can Incr...

On today’s episode, I’m chatting with Guillaume Racine, the Co-founder of Return Magic. The return touchpoint is critical for building long-term relationships with your buyers. The way merchants approach returns and the kind of experience offered to buyers has significant ramifications on conversion, frequency, and loyalty. In a world where Amazon and other large players invest to differentiate with post-sale convenience, Return Magic equips independent Shopify merchants with the tools to exce...

On today’s episode, I’m chatting with Ruth Even Haim, the Co-founder of ReConvert. It's an interesting and dare I say, an exciting innovation, in what used to be a boring thank you page. It’s really cool what they’re doing to improve the customer experience and customer lifetime value through the Shopify thank you page. Most stores try to re-engage customers with email, social media, push and SMS messages, but the open and click rates are going down. However, your store's thank you page gives y...

On today’s episode, I’m chatting with Nick Molnar, the Co-founder & CEO of Afterpay. It's an incredibly popular payment solution for Shopify store owners. You'll learn: How to significantly improve conversion rate by offering your site visitors an easy and instant way to pay for their purchase in 4 equal installments, without interest. How 10's of thousands of Shopify brands have implemented this payment option. The millennial shift in retail and how you can capitalize on it. What the futur...

On today’s episode, I discuss and give further context on a recent article I published 13 Last Minute Hacks To Win BFCM 2018 + Q4 Holiday Season Black Friday Cyber Monday is upon us. The question is, how can your Shopify store benefit from this year’s anticipated holiday season growth? Take advantage of these last-minute hacks to help you win BFCM 2018 and the remaining Q4 Holiday Season! Any of these strategies below will only require an hour or less of your time but will have a significant i...