Episodes

296
June 10, 2023

From TV To Tech: Exploring The Digital Shift In Advertising With Tatari’s Philip Inghelbrecht

In the latest episode of the eCommerceFastlane Podcast, I had the pleasure of hosting a great discussion with Philip Inghelbrecht, the CEO and Co-Founder of Tatari. Philip brings an unparalleled depth of knowledge on the topic of TV advertising and its potential impact on Shopify brands. We dig into the unique challenges ecommerce brands encounter when venturing into TV advertising and discuss how Tatari is providing solutions to those challenges. We also unpacked the nuances of TV advertising,...
295
May 11, 2023

Sell Globally, Produce Locally: Unlocking The Speed, Reach And Scale Of Local On-Demand Production And Delivery With Henrik Müller-Hansen Of Gelato

On today's episode of the Shopify Ecommerce Podcast, I had the pleasure of interviewing Henrik Müller-Hansen from Gelato. Gelato is a software company that enables entrepreneurs, artists, merchants, and the creator economy to produce customized items such as art, books, and clothes locally and on-demand by connecting with production hubs worldwide. Gelato has a vast network of over 130 production partners situated in 32 countries. This network enables creators and ecommerce sellers to expand t...
294
May 9, 2023

The Compounding Effect Of Ecommerce SEO: Building Relevancy And Authority With Josh George Of ClickSlice

In the latest episode of the eCommerceFastlane Podcast, I had the pleasure of having a great discussion with Josh George, founder of ClickSlice. We discussed how to get your Shopify store onto the first page of Google through ecommerce SEO. He shares a success story of a men's shaving products brand that saw a 73% increase in orders and over 60 keywords ranking on the first page after a bespoke SEO campaign. The episode emphasizes the importance of organic traffic, especially as relying solely ...
291
May 8, 2023

How To Use Customer Experience And AI To Drive Retention And Sales With Marcin Stoll Of Tidio

On today's episode of the Shopify Ecommerce Podcast, I had the pleasure of interviewing Marcin Stoll, the Chief Product Officer at Tidio. We discuss how their platform helps businesses grow sales through excellent customer service. According to Marto, live chat is the most convenient way to communicate with customers and can often result in sales. Tidio's platform focuses on two main areas: providing excellent customer support and creating and leveraging sales opportunities—their product devel...
289
April 9, 2023

Improve Your Shopify Store Paid Social Performance With Dave Bunce Of HawkeAI

In today’s Shopify Ecommerce Podcast, my guest is Dave Bunce, the President of Hawke.ai HawkeAI provides comprehensive, easy-to-read dashboards that compile and transform your marketing data for more efficient analysis and insight. It can identify potential issues and provide benchmarking statistics, ensuring you can address problems before they escalate. With HawkeAI's powerful analysis tools, you can save time and make informed, intelligent decisions - optimizing spend between platforms, benc...
288
March 5, 2023

Create The Ultimate Unboxing Experience Through Custom Eco-Friendly Packaging With Phil Akhzar Of Arka

In today’s Shopify Ecommerce Podcast, my guest is Phillip Akhzar, the Founder and CEO of Arka. Phil Akhzar learned about the importance of eco-friendly packaging through his work in supply chain logistics and industrial engineering. He discovered how important it was to have sustainable packaging that was accessible and affordable, to make sure the impression a customer received was consistent with the brand ethos. He was determined to make sustainable packaging accessible to all businesses and...
287
Feb. 26, 2023

Marketing Attribution Is Broken For Shopify Stores. Here’s How To Fix It With Pavel Petrinich Of SegmentStream

In today’s Shopify Ecommerce Podcast, my guest is Pavel Petrinich the Co-Founder and CRO of SegmentStream. SegmentStream is a Conversion Modelling Platform that helps e-commerce & D2C brands drive more sales by providing them with real-time marketing attribution insights. Marketers rely on attribution data to make informed budget allocation decisions, while ad platforms like Google and Facebook Ads use this information to optimize their auto-bidding and targeting algorithms. However, current an...
286
Feb. 23, 2023

Supercharge Your Shopify Store Through High-Converting Landing Pages With Yuxin Zhu Of Replo

In today’s Shopify Ecommerce Podcast, my guest is Yuxin Zhu the Co-founder of Replo. Replo is a visual web development platform that allows teams to create beautiful high-performance landing pages on Shopify, without the need for developers. They are light years ahead of other page builders when it comes to customization and page speed. They have a library of hundreds of proven landing pages and sections that anyone can use, as well as certified Experts who can help build new pages in just a f...
285
Feb. 23, 2023

Gain A Competitive Edge With Conversational AI Shopping Experiences With Yoav Oz Of Rep AI

In today’s Shopify Ecommerce Podcast, my guest is Yoav Oz, the Co-founder and CEO of Rep AI. Rep is a conversational AI “sales closer” for Shopify ecommerce stores. They enable merchants to maximize their marketing budget by saving soon-to-be-lost traffic and turning them into customers. It automatically finds disengaged customers and provides them with a guided conversational customer experience, helping the site visitor with whatever they need to increase the chance for conversion by 25%. ...
284
Feb. 23, 2023

Validate And Optimize Paid Media Investments Through Incrementality Experiments With Trevor Testwuide Of Measured

In today’s Shopify Ecommerce Podcast, my guest is Trevor Testwuide the Co-founder and CEO of Measured. Measured is the leader in incrementality intelligence for media optimization. They have a proven measurement methodology that incorporates results from years of continuous testing across all channels and tactics, combined with each brand’s own performance data, to reveal the true incremental contribution of advertising spend to business results. Unlike other measurement providers that rely on...
283
Feb. 12, 2023

Drive Significant Incremental Revenue By Expanding Your Product Mix With Sina Djafari Of Duoplane

In today’s Shopify Ecommerce Podcast, my guest is Sina Djafari from Duoplane. Duoplane is an order management platform for Shopify merchants who drop ship or work with multiple fulfillment partners. They help ecommerce merchants to manage and automate their dropship and 3PL workflow by automating order processing, inventory syncing, and vendor payments. Merchants that use distributed fulfilments can scale their business and lower costs but it can be difficult to manage. That’s where Duoplane c...
282
Feb. 12, 2023

Shopify Stores Can Now Say Goodbye To Affiliate Links And Discount Codes With Anders Bill and Andy Cloyd Of Superfiliate

In today’s Shopify Ecommerce Podcast, my guests are Anders Bill and Andy Cloyd of Superfiliate. Superfiliate is a platform that automates the creation of personalized storefronts for a Shopify brand's best customers and creators to get the most out of their word of mouth programs. These personalized storefronts give Superfiliates access to a brand's best media content, while also allowing them to customize their storefronts with their own user-generated content, reviews and favorite products. ...
281
Feb. 11, 2023

Collaborate Your Way To Success With Influencers And Creators With Brett Owens Of Afluencer

In today’s Shopify Ecommerce Podcast, my guest is Brett Owens & Collab Matchmaker of Afluencer. Afluencer is the easiest way for Shopify brands to find, meet and start “Collabing” with social media micro-influencers and creators. Over 20,000+ influencers are actual users of their app – which means they can make direct introductions for you to new partners. Relevancy is their specialty. They help you meet influencers who have followers that meet the profile of your ideal customer. Whether you ne...
280
Jan. 31, 2023

Shopify Stores Are Exploiting A Massively Profitable Direct Mail Channel At Scale With Dave Fink Of Postie

In today’s Shopify Ecommerce Podcast, my guest is Dave Fink, the Founder and CEO of Postie.com. Dave Fink thinks the best kept secret in marketing is hiding where you least expect it — your mailbox. Over a 20-year career he’s generated hundreds of millions of dollars in ad revenue, powered viral sensations like Dollar Shave Club, and helped launch celebrity startups for Jessica Simpson, Mary-Kate and Ashley Olsen, and Kate Bosworth. Now as founder and CEO of Postie, he’s out to reinvent direct ...