Episodes

My guest in today’s episode is Cary Lawrence, the Co-founder and General Manager at SocialCode. They are a full-service marketing partner that combines media, data-management, creative, and marketplace strategies to help brands grow revenue and be more profitable. Cary spearheads SocialCode’s Audience Intelligence Platform (referred to as AIP), an industry-leading technology that enables disruptors to prospect and acquire their highest-value customers and maximize LTV. What You Will Learn Today ...

My guest in today's episode is Jordan Brannon, the President and COO of Coalition Technologies. They are a long time Shopify design, development, and marketing agency that specializes in driving growth to small and mid-sized Shopify brands. They’ve been a Shopify Partner for a decade and are now a Certified Shopify Plus Digital Marketing Partner. Well known in the ecosystem for supporting complex, high value, SEO focused migrations onto Shopify. What You Will Learn Today Why successful branding ...

My guest in today’s episode is Shoshanah Posner the Director of Business Development at NoFraud . They are an online fraud prevention company that helps identify fraudulent orders while ensuring the highest order approval rate. Chargebacks, unfortunately, are a part of doing business online. While many can be disputed effectively by providing proof that the items were shipped, it is almost impossible to win a fraud chargeback. Preventing fraud chargeback losses occurs at the point of purchase. A...

My guest in today’s episode is Cooper Harris the Co-Founder & CEO from Klickly. They are a 100% commission-based SaaS advertising platform that helps Shopify brands take control of their return-on-ad-spend. Their unique solution allows consumers to buy directly in-ad from over 25M+ premium website properties. And the best part, you get to choose your own commission that results in actual conversions. Given the way the market is leaning and the impact that the Coronavirus has had on ecommerce adv...

My guest in today’s episode is Greg Smith the Co-Founder and CEO from Thinkific . If you are known for your expertise and find yourself being asked for similar advice regularly, or if you have ever wanted to package up your wisdom and deliver it to help others, then you might have considered creating an online course or membership site. Greg created his first online course 15 years ago, to share his passion and expertise with thousands of students. The revenues from his course soon surpassed his...

My guest in today’s episode is Brandon Brown the Co-Founder and CEO from Grin . They have developed a software tool built to enable direct-to-consumer brands to scale influencer marketing. As more and more people spend time on their phones instead of socializing in real life, research shows that the average screen time is up to over 5 hours per day, which is an 18% increase pre-Covid. It’s predicted this trend will only continue to increase or at the very least stay the same, while we all contin...

My guest in today’s episode is David Waltzman the Director of Strategic Partnerships from Feedonomics . Feedonomics combines best-in-class technology and service to list your products everywhere people shop online, including Google Shopping, Amazon, Facebook, and 100's of other marketplaces around the world. Feedonomics services many of the world's most prolific advertising agencies and Shopify brands, including over 30% of the top 1,000 internet retailers. What You Will Learn Today Stopping the...

My guest in today’s episode is Jerry Jao the Co-Founder and CEO from Retention Science . They are a personalization and customer data platform (CDP) that helps Shopify brands to deliver more personalized messages to create meaningful and personalized relationships with their customers. If you have the desire to learn the strategy and the technology necessary to build lifetime customer loyalty for your commerce brand, this is a fantastic episode for you! Let’s jump in and learn together with the ...

My guest in today’s episode is Michael Krakaris, the Co-Founder of Deliverr . They are a fulfillment provider that helps multi-channel eCommerce merchants access nationwide 2-day delivery, no matter where they sell. Amazon Prime Walmart 2-Day Delivery eBay Fast ‘N Free Wish Express 2-day delivery is valuable because buyers today expect fast delivery, but many Shopify brands cannot offer it outside of Amazon. If you want your own store to compete with big marketplaces and diversify across multipl...

My guest in today’s episode is Todd Trimakas, the founder of ByteStand . They are a Shopify app developer with apps that simplify the connection between Shopify and Amazon both in the US and abroad. Back in 2016, while selling on Amazon, Todd had a problem, and out of pure necessity taught himself to code in order to fix his own business challenges. It turned out that his problems were shared by sellers around the globe. And now four years later ByteStand has helped thousands of stores around th...

My guest on today’s episode is Jonathan Smalley, the Founder and CEO of Yaguara , a platform that helps Shopify merchants work better using their data. It’s been designed to aggregate and present data for all levels across your Shopify organization. It’s a platform that will help you get the insights you need to work better and together with your team. Data without context leads to confusion. Yaguara helps your team tie unified data directly to your goals and projects so that you have a real-tim...

My guest on today’s episode is Yahav Hartman, CEO at Madgicx.com. They are becoming a market leader in the field of paid advertising and omnichannel ad optimization for Facebook and Google. They have created a powerful all-in-one platform for automation tactics, AI audiences, ad creation, creative insights, bidding & budget optimization, all paired with a strategic dashboard. This is a compelling solution that can be leveraged to help drive more awareness, consideration and conversions for your ...

My guest in today’s episode is Bruce Watanabe the CEO from PowerBuy . He discusses the PowerBuy concept and shares details on their newly released, patent-pending Shopify App. It allows Shopify brands to drive more brand awareness, earn more money, potentially go viral, while decrease advertising costs. What You Will Learn Today What is the PowerBuy technology that is available for Shopify brands How to capitalize on your existing customers to drive more demand through social sharing How to leve...

My guest in today’s episode is Justin Christianson, the Co-Founder of Conversion Fanatics. They are a marketing agency that focuses exclusively on strategic conversion rate optimization strategies that help Shopify brands realize true scalability and sustainable growth. What You Will Learn Today Is A/B testing the same as conversion optimization? Areas that a Shopify brand should focus its efforts on to help them grow and scale Key problem areas that have been overlooked by some Shopify brands H...

My guest in today’s episode is Andrew Cargill the Founder from Zapiet . They are the most complete store pickup and local delivery solution for over 5000 Shopify brands in 130 countries. Amazing feature set that includes: Product Availability Control Shopify POS Integration Live Multi-Location Inventory Fraud Prevention Fulfillment Tools To Organize Orders Zapiet is focused on helping blur the lines between online and offline commerce. What You Will Learn Today How to boost your conversion rate ...

My guest in today’s episode is Michael Epstein, the Co-Founder of PostPilot . Email inboxes and social feeds are drowning in a sea of offers and ads. Email marketing used to be king, but response rates have tanked to abysmal levels. And customers have become numb to banner ads, while pay per click costs skyrocket. PostPilot is Shopify App that helps you combat rising PPC costs and decreasing email engagement with personalized, segmented postcard campaigns that increase customer lifetime value (L...

My guest on today’s episode is Matt Bahr the Co-Founder & CEO of EnquireLabs . They’re a marketing analytics Shopify app that helps you build and launch attribution surveys. If you’re not familiar with what an attribution survey is, it’s a survey that lives post-purchase and helps you understand where your customers are coming from by asking one simple question, "how did you hear about us?”. Enquire also provides a suite of analytics on top of this survey data by combining your survey response d...

Today I’m recording from beautiful Whistler, British Columbia, with my friend Tink Taylor, who is the Co-Founder & President of dotdigital . dotdigital is a leader in Omnichannel Marketing Automation with its Engagement Cloud Platform . Over 4,000+ successful brands, in 150 countries, use dotdigital to acquire, convert, and retain customers. It’s a platform for businesses that are seeking to engage customers across all touch-points and life-cycles. I’m super excited to dive deep today, into the ...

My guest in today’s episode is Brian Anderson the Co-Founder and Product Architect of Nacelle . They are a headless Shopify solution paired with PWA (Progressive Web App) that helps merchants increase both mobile conversion rates and cart sizes. What You Will Learn Today How to give your customer’s ability to shop online as if they were using a mobile native app without having to download anything. What's all the buzz around headless commerce? How PWA (Progressive Web App) technology is helping ...

My guest in today’s episode is Erik Huberman, the Founder & CEO, from Hawke Media . They are a digital marketing agency that offers data-driven and performance-focused solutions for Shopify businesses of all sizes, industries, and revenue models. They refer to themselves as an Outsourced CMO and have helped thousands of commerce brands to launch and scale. What You Will Learn Today How to find great but affordable marketing experts to help grow your business. What a successful marketing strategy...

My guest in today’s episode is Robin H. Smith, the CEO, and Co-Founder of VL OMNI. They are a data integration platform built on cutting-edge cloud microservice technology that helps scaling multichannel Shopify merchants do more with their data, including creating effective and unified customer experiences across any and all touchpoints. What You Will Learn Today What is a point-to-multipoint serverless data integration platform? Why is it important for scaling brands? How to get channel visibi...

My guest in today's episode is Steve Smith the co-founder and CEO of an analytics platform called Conversific . It’s a solution used by over 10,000 e-commerce stores of all sizes, from startup to enterprise. It’s been developed to help you, the store or brand owner, to better understand your customers in 3 main ways: 1. Benchmarking your Shopify store against your competitors. Without context, numbers are just numbers. Conversific helps you understand what success looks like as it compares to ot...

My guest on today's episode is John Chao, the CEO from Segments . They are an ecommerce analytics platform that helps Shopify brands uncover hidden revenue potential with automated segmentation. Many Shopify brands are under-utilizing their customer data today and aren’t able to effectively draw insights to create revenue-generating customer segments to help improve marketing ROI. You’ll learn today about how the Segments Platform offers pre-built, data intelligent segmentation and insights righ...

My guest on today's episode is Chase Harmer, the CEO from PayCertify . They have a suite of tools and a platform to increase your revenue up to 10% through frictionless payment processing, automated cash management, and secure fraud control. What You Will Learn Today… How to taking the same customers at checkout and making additional profit. How to take the money currently being spent on vendors, media/ad campaigns, and other expenses, but increase your bottom-line revenue by up to 2%. How Shopi...