Episodes

255
June 24, 2022

Personalize Email, SMS, And Paid Social Campaigns Through AI Segmentation With Shanif Dhanani Of Apteo

In today’s Shopify ecommerce podcast, my guest is Shanif Dhanani the Co-Founder & CEO of Apteo. They are a marketing personalization platform that helps Shopify brands drive sales from personalized emails, SMS, and social media ads. Apteo predicts what your customers will do or buy next, segments them based on those predictions, and syncs those segments to your existing marketing tools where your team can create highly targeted campaigns. Shopify brands can see an increase of 30% incremental rev...
254
June 19, 2022

Create An Exceptional Order Experience For Your Shopify Business To Drastically Impact Conversions And Profitability With Akhilesh Srivastava Of Fenix Commerce

In today’s Shopify ecommerce podcast, my guest is Akhilesh Srivastava the Founder and CEO from Fenix Commerce. They are a SaaS platform that helps eCommerce retailers provide an amazon like delivery experience. Consumer expectations around shipping are changing. The number one reason consumers don’t buy from your Shopify store is related to shipping. In order to gain material advantage retailers need to provide fast, cheap and on-time shipping options. To help Shopify brands deliver a better cus...
253
June 15, 2022

Spectacular ROI: Retarget Anonymous Shopify Store Visitors Over Email With Adam Robinson Of GetEmails

In today’s Shopify ecommerce podcast, my guest is Adam Robinson, the CEO and Co-Founder of GetEmails. Their platform identifies 45% of your anonymous Shopify store traffic and sends you deliverable email addresses of those people that didn’t purchase or fill out a form on your website. You then clone your welcome sequence from our email service provider and change the title of the first email to "Thank you for visiting (your brand name here). With extremely high open and click-through rates, th...
252
June 8, 2022

Yotpo Subscriptions: Now Is The Time To Double Down On A Recurring Revenue Channel With Judith Zhu Of Yotpo

In today’s Shopify ecommerce podcast, my guest is Judith Zhu, a Product Marketing Manager from Yotpo. Yotpo is an ecommerce marketing platform with advanced solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing. I’ve had the pleasure over the years to have Yotpo on the show to share specifically how Shopify brands are winning with their platform. Today will not disappoint as eCommerce Fastlane is the exclusive podcast to share the next and exciting iteration wit...
251
June 6, 2022

Shopify App Partners: What's Happening Today, Plan For Tomorrow, And Strategize For Growth With Brian Sierakowski Of Baremetrics

In today’s Shopify ecommerce podcast, my guest is Brian Sierakowski the General Manager of Baremetrics. Baremetrics is the leading provider of subscription analytics and insights for Shopify Partners and App Developers. When building a Shopify app, developers need to understand their performance: what’s working, and where they need to improve. Baremetrics makes it easy by automatically calculating over 26 key metrics related to churn, retention, acquisition, and conversion. With Baremetrics, app...
250
June 5, 2022

Harness The Power Of User Generated Video Content And Grow Revenue With Ajay Bam Of Vyrill

In today’s Shopify ecommerce podcast, my guest is Ajay Bam the CEO and Co-Founder from Vyrill. They are a video commerce platform that helps Shopify brands and retailers increase revenue and find new customers by leveraging authentic video reviews, how-to, unboxing UGC videos and branded video for insights and commerce, powered by in-video search. Video reviews have now become the number one way to drive conversation for a brand. Over 85% of shoppers say that they watch videos before they shop a...
249
June 4, 2022

Social Commerce Is Sparking A Retail Revolution: Learn How To Ensure Your Influencer Marketing Strategies Maximize Sales With Krishna Subramanian Of Captiv8

In today’s Shopify ecommerce podcast, my guest is Krishna Subramanian the CEO and Co-Founder of Captiv8. They are a full-service influencer marketing solution that helps drive real effective results from authentic influencer branded content. This is a great conversation with tons of learnings for Shopify brands how authentic content drives results. Profitably GROW and SCALE your Shopify store with the resources mentioned in todays ecommerce podcast episode. CLICK HERE > eCommerceFastlane.com o...
248
May 30, 2022

What Is A Customer Data Platform And How Can It Improve Your Shopify Store ROAS With Vishnu Vankayala Of CustomerLabs

In today’s Shopify ecommerce podcast, my guest is Vishnu Vankayala the Co-Founder and CEO of CustomerLabs. They are a customer data platform, referred to as a CDP, that helps Shopify marketers understand their customers better and assists with the strategies and tactics to double revenue. Profitably GROW and SCALE your Shopify store with the resources mentioned in todays ecommerce podcast episode. CLICK HERE > eCommerceFastlane.com or eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/p...
247
May 29, 2022

What You Should Know About Ecommerce Returns And Retaining Revenue With Mike Schwartz Of Happy Returns

In today’s episode, my guest is Mike Schwarz the Director of Sales from Happy Returns by PayPal. They are a returns and reverse logistics provider that helps Shopify stores to automate returns, save money, retain revenue and they also help the planet too - all while keeping online shoppers happy. Let’s jump in and learn more about how you can improve your post-purchase returns and exchange experience! Profitably GROW and SCALE your Shopify store with the resources mentioned in todays ecommerce p...
246
May 22, 2022

Why Shopify Store Customers Are Demanding Voice Support With Gianna Scorsone Of Aircall

In today’s Shopify eCommerce podcast, my guest is Gianna Scorsone the GM and Head of North America from Aircall. They are a cloud-based business phone solution for ecommerce brands. They enable Shopify brands to connect more genuinely, consistently, and effectively with their customers by providing past context to conversations. They serve anyone who needs a voice channel powered with integrations of over 100 tools and platforms, including Shopify. They are turning the voice channel from a black...
245
May 13, 2022

Get More Engagement, Conversions, ROAS, And Revenue From Every New And Returning Visitor With Jan Soerensen Of Nosto

In today’s Shopify eCommerce podcast, my guest is Jan Soerensen the GM for Nosto. They are a personalization platform that helps Shopify ecommerce brands to create highly engaging and delightful shopping experiences both on and offsite. Learn how to grow your Shopify store faster with the world’s first Commerce Experience Platform and its suite of data-fueled personalization and merchandising solutions. LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast....
244
May 5, 2022

Conversational Commerce Is Creating A New Hybrid Shopping Experience That Bridges The Gap Between In-Store And Online With Brian Long Of Attentive

In today’s Shopify eCommerce podcast, my guest is Brian Long the Co-Founder and CEO of Attentive. They are a best-in-class text message marketing provider, certified by Shopify Plus and trusted by thousands of industry-leading brands. Shopify store owners have the opportunity to turn SMS marketing into a top 3 revenue channel in a few months and drive 20%+ of the total online revenue through text. Conversational Commerce will define the next era of brand marketing! Profitably GROW and SCALE your...
243
May 3, 2022

Pulling The Right Growth And Retention Levers For Your Shopify Store With Paul Rogers And Josh Duggan of Vervaunt

In today’s Shopify eCommerce podcast, I have two guests, Paul Rogers and Josh Duggan of Vervaunt. Paul is the managing director of Vervaunt and he is joined by his business partner Josh. Vervaunt is an award-winning paid media agency and eCommerce consultancy that work with a number of leading Shopify brands to help them grow and scale. LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.
242
May 1, 2022

Leverage The Largest B2B Ecommerce Ecosystem To Grow Your Shopify Brand With Min Yang of Alibaba

In today’s Shopify eCommerce podcast, my guest is Min Yang, the Director of Buyer Operation and Partnership at Alibaba.com Nearly two decades of change took place in the past two years, as Shopify business owners realized that getting digital is no longer a good-to-have, but a must-have. Alibaba.com, the global business-to-business ecommerce marketplace, facilitates digital sourcing and selling amongst more than 20 million business buyers and over 200,000 manufacturers, wholesalers, and distribu...
241
May 1, 2022

A Mobile App For Your Shopify Brand Will Boost Retention And Customer Loyalty In 2022 With Sina Mobasser Of Tapcart

In today’s Shopify eCommerce podcast, my guest is Sina Mobasser, the Co-founder and COO of Tapcart. Tapcart is a mobile solution that helps Shopify-powered ecommerce brands to launch a mobile app with zero coding required. Their technology creates a powerful new sales and marketing channel for Shopify brands and a seamless mobile experience that shoppers love. We cover many issues that Shopify brands face today like: Rising advertising and acquisition costs. Dependency on the always-changing alg...
240
April 11, 2022

Improve Your Shopify Online Experience, Reduce Cart Abandonment, And Increase Conversions With Danny Wajcman Of Lucky Orange

In today’s Shopify eCommerce podcast, my guest is Danny Wajcman, the Co-Founder and COO of Lucky Orange. They’re a conversion rate optimization platform that helps Shopify merchants reduce cart abandonment and grow sales by understanding visitors’ behavior in their Shopify store. They are Shopify Plus technology partner, which means they have the privacy and scale to assist all brands on Shopify. Let's jump in a learn more! You can also get today's Shopify ecommerce podcast show notes, full tran...
239
April 9, 2022

Build Trust And Completely Remove Checkout Hesitancy For Your Shopify Brand With Jack Bloomfield Of Disputify

In today’s episode, my guest is Jack Bloomfield the Founder and CEO of Disputify. They are redefining the ecommerce status quo by empowering Shopify merchants to offer instant refunds, make smarter refund decisions, and to remove product uncertainty at checkout. Through a 15-second Shopify integration, instant refunds are promoted on the product page and have proven to drive a 22%+ increase in conversions, paired with deep insights on customer behavior also are delivered at the transaction and a...
238
April 9, 2022

Solving A $50 Billion Problem: The Last-Mile Delivery Of Heavy And Oversized Goods With Doug Ladden of Deliveright

In today’s episode, my guest is Doug Ladden, the Co-Founder and the CEO of Deliveright. They are technology, logistics, and final-mile delivery provider to Shopify retailers of heavy and oversized goods. With the app, shippers can use instant shipping quotes to turn delivery service into a profit center and offer customers service levels ranging from curbside to full white glove delivery. The app integrates directly with Deliveright’s Grasshopper platform, which automates the entire booking and ...
237
April 3, 2022

Segment Shopify Store Customers By Social Influence And Develop Email And SMS Campaigns For Micro-Influencer Marketing With Brett Bernstein Of Gatsby

In today’s episode, my guest is Brett Bernstein the CEO and Co-Founder of Gatsby, a Shopify influencer app. They help ecommerce marketers to scale their micro-influencer and ambassador programs directly inside Klaviyo, Gorgias, Yotpo, Omnisend, and more. This is an excellent conversation with tons of learnings on how to scale influencers and brand ambassadors with your Shopify-powered store. You can also get today's Shopify ecommerce podcast show notes, full transcripts, links, resources, and ac...
236
April 3, 2022

Build Long-Term Relationships And Drive More Revenue From Your Existing Customers With Fiona Stevens of LoyaltyLion

In today’s episode, my guest is Fiona Stevens the Head of Marketing from LoyaltyLion. They are a data-driven loyalty and engagement platform, that helps Shopify ecommerce retailers to build longer-lasting customer relationships that drive sustainable growth. As a Shopify Plus Technology Partner, they create unique loyalty programs that integrate with their technology stack to add power to their overall marketing strategies. They are one of very few Shopify Partners to be 100% loyalty focussed wi...
235
March 30, 2022

Increase Your Shopify Conversion Rate And Revenue Per Visitor By Serving The Social Media Generation With Michael Prichard Of Skafos

In today’s episode, my guest is Michael Prichard the CEO and Founder of Skafos.ai. They work with forward-thinking brands to stop shoppers from endless scrolling and leaving their online stores unhappy, Their platform simply asks shoppers what they like and dislike and gives them the product mix they want to see at that moment. Skafos is the modern Product Discovery platform designed to work with the "social media generation". You can also get today's Shopify ecommerce podcast show notes, full t...
234
March 30, 2022

Healthy Shopify Ecommerce Growth: Why You Need It And How to Achieve It With Ken Ott Of Metacake

In today’s episode, my guest is Ken Ott the Co-Founder of Metacake, a Shopify Plus Agency Partner. They’re an ecommerce growth team that helps Shopify brands of all sizes to achieve healthy, long-lasting business growth. For over 10 years they’ve helped some of the most influential brands in the world. Its mission is to help grow brands that matter. Brands that have a positive impact simply by creating great products and operating a great business. You can also get today's Shopify ecommerce podc...
233
March 27, 2022

New Data-Driven UX For Your Shopify Store For An Improved Conversion Rate With Peter Szalontay Of Datamilk

In today’s episode, my guest is Peter Szalontay the Founder & CEO of DataMilk.ai They are a no-code UX optimization tool that helps build AI-driven UX optimization for Shopify brands. With their platform, a Shopify store can start growing revenue in an hour without the need for technical resources. It optimizes the core user experience on your ecommerce site, with the goal to create the right experience for each user at each moment. It ultimately maximizes revenue from each visitor and shopping ...
232
March 13, 2022

Successful Shopify Stores Have Customer Experience As Their Cornerstone For Customer Acquisition And Customer Retention With Adam Pearce Of Blend Commerce

In today’s Shopify eCommerce podcast, my guest is Adam Pearce the Co-founder & CEO of Blend Commerce. They’re an on-demand digital team focused on helping Shopify brands to grow and scale. They have experts in many areas that a DTC Shopify brand needs including CX Designers, Front & Backend Developers, Conversion Rate Consultants, Growth Marketers, and Strategy Consultants. They offer a Shopify business the right amount of capacity not only to maintain an ecommerce store but to also improve the ...