Episodes

Welcome to Episode 17. On today’s episode, I sat down and had a chat with Rytis Lauris the CEO of Omnisend. We discuss why omnichannel is the real holy grail of marketing automation. You’ll learn, what omnichannel means in marketing automation, how it helps to expand your targeted reach and retain more customers which ends with having more sales. Hosted on Acast. See acast.com/privacy for more information.

Welcome to Episode 16. On today’s episode, I sat down and had a chat with Nathan Resnick the co-founder of Sourcify. They are an automated sourcing platform that provides a straightforward way to source products from overseas factories. You get pre-vetted factories, real-time messaging with suppliers, product specification tools, and a team of dedicated sourcing experts to make running your production needs through Sourcify simple, reliable, and safe. Matching your product with the right oversea...

Welcome to Episode 15. On today’s episode, I sat down and had a chat with Brett Bernstein the co-founder of Gatsby. He discusses the small change you can make on your site to increase conversions and streamline your micro-influencer strategy. Most brands or Shopify store owners, don’t know the personas or individuals buying their products online. They also don’t know which of those customers ARE being social...and even if they did know, there hasn’t been a mechanism to scalably reach out to or a...

Welcome to Episode 14. On today’s episode, I sat down and had a chat with Matt Goodman the co-founder of Okendo. A platform you may not have heard of yet but they have developed a compelling solution that adds the “like” and “trust” factor to your Shopify product pages in the form of ratings and reviews that builds excitement and creates a compelling reason for the site visitor to click the BUY button. Along with a host of other features including user-generated photos and videos, highlights of ...

Welcome to Episode 13. On today’s show, I’m chatting with Chad Rubin the co-founder of Skubana, a platform that unifies your ecommerce operation and acts as the central nervous system of your Shopify stores operation. We discuss the fragmented solutions that have ruled the commerce landscape for so long. Many Shopify store owners have come to accept that stitching together software, public and private apps, running complicated workflows, and viewing inconsistent data is just part of doing busine...

Welcome to Episode 12. On today’s show I’m chatting with Björn the founder of FORSBERG+Two. He discusses the Shopify notification emails, and the simple changes you can make to generate more revenue for your store. You really can optimize your Shopify notification emails to sell more and match your brand perfectly. You can also include product recommendations, discount codes, and promotions. All 18 email templates are included and fully customizable. Hosted on Acast. See acast.com/privacy for mo...

Welcome to Episode 11. On today’s episode, you’re going to learn that expanding globally doesn’t have to be scary. I sat down and had a chat with Tommaso, the Co-Founder of Easyship.com. Thankfully, there’s a lot to learn from some of the top international ecommerce websites that successfully expanded internationally, and there are some repeatable concepts and trends that you can apply to your Shopify store. If you’ve put the brakes on international expansion, today's episode will help build and...

Welcome to Episode 10. On this weeks episode, I have a chat with Mike Potter, the co-founder, and CEO of Rewind. He talks about the misconceptions of cloud-based software, like the Shopify Platform and some of the challenges that store owner can face in regards to their data and day to day operations of running an ecommerce store. Hosted on Acast. See acast.com/privacy for more information.

Welcome to Episode 9. This week, I have a great chat with Chris Blockus from Nosto. They are a Shopify Technology Partner who leverages the power of big data to build a deep understanding of your store and every visitor interacting with it. With this data, Nosto can then predict and automatically deliver the most relevant recommendations on-site, through emails, pop-ups, as well as Facebook and Instagram ads. Literally, Nosto helps to maximize your conversion rate, average order value, and most ...

Welcome to Episode 8. This week, I have a great chat with Charlie Casey, the Founder & CEO of LoyaltyLion. They are a very popular data-driven loyalty and engagement solution on Shopify. You’ll learn what the key drivers for loyalty programs are, what you need to ask yourself before you get started and most importantly, what metrics you need to measure success. Hosted on Acast. See acast.com/privacy for more information.

Welcome to Episode 7. This week, I have a great chat with Agata, the VP of Marketing from Klaviyo. It’s an extremely popular email marketing platform with a tight integration to Shopify. She talks about email automation and it’s capabilities, to increase sales, retention, and most importantly build brand loyalty. Hosted on Acast. See acast.com/privacy for more information.

Welcome to Episode 6. Have you ever wondered who your customers really are? ...or how to find your most influential and valuable customers from Shopify? That’s exactly what we are going to discuss today! This week, I have a great chat with Blaine Farr who is the Chief Operating Officer of Wooly.com . They are a platform that matches customers in Shopify to their complete social profiles to help store owners build lasting relationships and run influencer marketing campaigns through their most val...

Welcome to Episode 5. Have you ever considered implementing a loyalty and rewards program for your Shopify store? …if so, this episode is for you. You’ll learn how to maximize your customer’s lifetime value by rewarding your customers for completing profitable actions. This week, I have a great chat with Steve Deckert who is the Co-Founder and Head of Business Development for Smile.io Hosted on Acast. See acast.com/privacy for more information.

Welcome to Episode 4. Have you ever considered offering a subscription option for the products you sell on your Shopify store? …if so, this episode is for you. You’ll learn how to increase customer loyalty and lifetime value by having a subscription option. Ultimately repeat customers are 7x more valuable than one-time purchasers. This week, I have a great chat with Chathri Ali who is the Head of Growth for ReCharge Payments . They are the leading platform to launch and scale a subscription bus...

Welcome to Episode 3. Are you struggling with improving the conversion rate on your Shopify store? ...if so, this episode is for you. You’ll learn the most effective way to retarget your site visitors and their journey of awareness and consideration of your products through to a conversion, and ultimately retention with satisfied and loyal customers. This week, I have a great chat with Reza the co-founder and CEO of Shoelace.com . They are a very popular Shopify App and Marketing Platform. You'...

As you grow your Shopify store, have you ever struggled with how to improve the customer service experience you deliver? Getting a little overwhelmed by an influx of repetitive requests? ...if so, this episode is for you. You’ll learn about how to provide a unified support experience across all channels, and how to use automation to automatically respond to common support requests. It's time to level-up your knowledge on how to provide great customer support at scale. My goal is to help you lev...

Have you ever struggled with ways to increase your average order value in your Shopify store? That’s exactly what we’ll help you with today! You’ll learn how to create upsells, cross-sells, post-purchase upsells, and even smart upsells. My goal is to help you leverage my experience and those of my expert guests in order to build brand awareness, conversions, and brand loyalty with your online store Powered by Shopify. Hosted on Acast. See acast.com/privacy for more information.

Welcome to Episode Zero! This is an introduction to me and the eCommerce Fastlane Podcast. The purpose of this first episode is to share some context of my entrepreneurial journey in eCommerce for the past 18 years…and more importantly, setting the stage for future episodes how you can leverage my experience and those of my expert guests in order to build brand awareness, conversions, and brand loyalty with your online store Powered by Shopify. Hosted on Acast. See acast.com/privacy for more inf...