Episodes

89
April 24, 2020

89: How To Get You And Your Team Aligned, Data-informed, And Proactive For Growth During These Challenging Times

My guest on today’s episode is Jonathan Smalley, the Founder and CEO of Yaguara , a platform that helps Shopify merchants work better using their data. It’s been designed to aggregate and present data for all levels across your Shopify organization. It’s a platform that will help you get the insights you need to work better and together with your team. Data without context leads to confusion. Yaguara helps your team tie unified data directly to your goals and projects so that you have a real-tim...
88
April 17, 2020

88: Get The Knowledge, Skills, And Technology To Succeed With Facebook And Google Ads With An Autonomous, Omnichannel Ad-Buying Machine

My guest on today’s episode is Yahav Hartman, CEO at Madgicx.com. They are becoming a market leader in the field of paid advertising and omnichannel ad optimization for Facebook and Google. They have created a powerful all-in-one platform for automation tactics, AI audiences, ad creation, creative insights, bidding & budget optimization, all paired with a strategic dashboard. This is a compelling solution that can be leveraged to help drive more awareness, consideration and conversions for your ...
87
April 8, 2020

87: Drive More Brand Awareness And Skyrocket Your Revenue Through New PowerBuy Technology

My guest in today’s episode is Bruce Watanabe the CEO from PowerBuy . He discusses the PowerBuy concept and shares details on their newly released, patent-pending Shopify App. It allows Shopify brands to drive more brand awareness, earn more money, potentially go viral, while decrease advertising costs. What You Will Learn Today What is the PowerBuy technology that is available for Shopify brands How to capitalize on your existing customers to drive more demand through social sharing How to leve...
86
March 30, 2020

86: Conversion Optimization: Make Better Educated Marketing Decisions Based On Data And Facts To Drive Exponential Growth Opportunities

My guest in today’s episode is Justin Christianson, the Co-Founder of Conversion Fanatics. They are a marketing agency that focuses exclusively on strategic conversion rate optimization strategies that help Shopify brands realize true scalability and sustainable growth. What You Will Learn Today Is A/B testing the same as conversion optimization? Areas that a Shopify brand should focus its efforts on to help them grow and scale Key problem areas that have been overlooked by some Shopify brands H...
85
March 15, 2020

85: Boost Your Conversion Rate With The Most Advanced Store Pickup And Local Delivery Solution For Shopify

My guest in today’s episode is Andrew Cargill the Founder from Zapiet . They are the most complete store pickup and local delivery solution for over 5000 Shopify brands in 130 countries. Amazing feature set that includes: Product Availability Control Shopify POS Integration Live Multi-Location Inventory Fraud Prevention Fulfillment Tools To Organize Orders Zapiet is focused on helping blur the lines between online and offline commerce. What You Will Learn Today How to boost your conversion rate ...
84
March 5, 2020

84: Fight The Spam Filter And Rising PPC Costs With Postcard Marketing

My guest in today’s episode is Michael Epstein, the Co-Founder of PostPilot . Email inboxes and social feeds are drowning in a sea of offers and ads. Email marketing used to be king, but response rates have tanked to abysmal levels. And customers have become numb to banner ads, while pay per click costs skyrocket. PostPilot is Shopify App that helps you combat rising PPC costs and decreasing email engagement with personalized, segmented postcard campaigns that increase customer lifetime value (L...
83
Feb. 27, 2020

People Over Pixels: Talking To Your Customers To Get Deeper Insights Into Channels And Attribution

My guest on today’s episode is Matt Bahr the Co-Founder & CEO of EnquireLabs . They’re a marketing analytics Shopify app that helps you build and launch attribution surveys. If you’re not familiar with what an attribution survey is, it’s a survey that lives post-purchase and helps you understand where your customers are coming from by asking one simple question, "how did you hear about us?”. Enquire also provides a suite of analytics on top of this survey data by combining your survey response d...
82
Feb. 19, 2020

82: Multi-Touch Omnichannel Marketing Automation Tools For A Buy Anywhere Experience

Today I’m recording from beautiful Whistler, British Columbia, with my friend Tink Taylor, who is the Co-Founder & President of dotdigital . dotdigital is a leader in Omnichannel Marketing Automation with its Engagement Cloud Platform . Over 4,000+ successful brands, in 150 countries, use dotdigital to acquire, convert, and retain customers. It’s a platform for businesses that are seeking to engage customers across all touch-points and life-cycles. I’m super excited to dive deep today, into the ...
81
Feb. 11, 2020

Redefine Your Brands Mobile Ecommerce Experience Through Headless Commerce & PWA

My guest in today’s episode is Brian Anderson the Co-Founder and Product Architect of Nacelle . They are a headless Shopify solution paired with PWA (Progressive Web App) that helps merchants increase both mobile conversion rates and cart sizes. What You Will Learn Today How to give your customer’s ability to shop online as if they were using a mobile native app without having to download anything. What's all the buzz around headless commerce? How PWA (Progressive Web App) technology is helping ...
80
Feb. 5, 2020

Accessibility To Great Marketing Is Available To Every Shopify Brand

My guest in today’s episode is Erik Huberman, the Founder & CEO, from Hawke Media . They are a digital marketing agency that offers data-driven and performance-focused solutions for Shopify businesses of all sizes, industries, and revenue models. They refer to themselves as an Outsourced CMO and have helped thousands of commerce brands to launch and scale. What You Will Learn Today How to find great but affordable marketing experts to help grow your business. What a successful marketing strategy...
79
Jan. 30, 2020

79: How Scaling Shopify Brands Cohesively Tie All Their Applications Together To Build Brand DNA

My guest in today’s episode is Robin H. Smith, the CEO, and Co-Founder of VL OMNI. They are a data integration platform built on cutting-edge cloud microservice technology that helps scaling multichannel Shopify merchants do more with their data, including creating effective and unified customer experiences across any and all touchpoints. What You Will Learn Today What is a point-to-multipoint serverless data integration platform? Why is it important for scaling brands? How to get channel visibi...
78
Jan. 22, 2020

78: Fascinating Data-Science Superpowers That Can Help Your Business Grow

My guest in today's episode is Steve Smith the co-founder and CEO of an analytics platform called Conversific . It’s a solution used by over 10,000 e-commerce stores of all sizes, from startup to enterprise. It’s been developed to help you, the store or brand owner, to better understand your customers in 3 main ways: 1. Benchmarking your Shopify store against your competitors. Without context, numbers are just numbers. Conversific helps you understand what success looks like as it compares to ot...
77
Jan. 16, 2020

Uncover Hidden Revenue Potential With Automated Segmentation

My guest on today's episode is John Chao, the CEO from Segments . They are an ecommerce analytics platform that helps Shopify brands uncover hidden revenue potential with automated segmentation. Many Shopify brands are under-utilizing their customer data today and aren’t able to effectively draw insights to create revenue-generating customer segments to help improve marketing ROI. You’ll learn today about how the Segments Platform offers pre-built, data intelligent segmentation and insights righ...
76
Jan. 8, 2020

76: Proprietary Virtual Credit Card Technology Will Increase Your Bottom-line Revenue

My guest on today's episode is Chase Harmer, the CEO from PayCertify . They have a suite of tools and a platform to increase your revenue up to 10% through frictionless payment processing, automated cash management, and secure fraud control. What You Will Learn Today… How to taking the same customers at checkout and making additional profit. How to take the money currently being spent on vendors, media/ad campaigns, and other expenses, but increase your bottom-line revenue by up to 2%. How Shopi...
75
Dec. 30, 2019

75: Grow Your Product Catalog, Revenue, And Customer Loyalty With No Inventory Risk Or Fulfillment Costs

My guest on today’s episode is Chris Grouchy the Co-Founder and President of Convictional . They are a modern B2B trade enablement network. Stores on Shopify and Shopify Plus use Convictional to rapidly expand their product assortment, launch new product categories, and grow revenue — all without taking on any inventory risk. Here’s how they do it : Convictional provides the platform that enables online stores on Shopify and Shopify Plus to source, onboard, and integrate with third-party sellers...
74
Dec. 23, 2019

74: Get A Well-Executed Chat Marketing Strategy To Help Diversify Your Brand Efforts And Build Better Customer Relationships

My guest on today’s show is John Vrancsik from Recart . They are a chat marketing solution that helps to increase the revenue and lifetime loyalty of your Shopify brand by engaging customers on the platform they actively use, Facebook Messenger. They help manage your customer’s journey through Messenger conversations like: abandoned cart reminders shipping and delivery notifications warm welcome messages product reviews through text and images to create social proof on your product pages Engage ...
73
Dec. 15, 2019

73: Reward Your Customers For Referrals To Drive Revenue For Your Shopify Brand

My guest in today’s episode is Raúl Galera from ReferralCandy a platform that helps Shopify brands run customer referral programs. Referral programs are powerful. Word of mouth influences 80% of buying decisions , and customers trust referrals over every other channel. Your customers will know at least one other new customer; why not reward them for making a referral? Let’s jump in and learn more about this powerful sales channel. What You Will Learn Today… Grow Your Shopify Sales Through Word-O...
72
Dec. 4, 2019

72: How To Provide World-Class Phone Support For Your Shopify Brand

My guest on today’s episode is Rob Statsky, Director of Customer Success at Aircall . He talks about his experience at Aircall as the Director of Customer Success, their Shopify integration, and how Shopify brands can make sure their phone channel is the best it can be. Let’s jump in and learn more about this important customer experience channel for the modern shopper. What You Will Learn Today… Reduce resolution time by working as a team to enhance the shopping experience with your brand. How ...
71
Nov. 30, 2019

71: Get The Actionable Insights You Need To Drive Massive Sales Now And Cultivate Customer Lifetime Loyalty

My guest on today’s episode is Michael Vadini the Co-Founder and CEO of Glew.io. They have a powerful Ecommerce Analytics and Business Intelligence (BI) software solution that consistently helps Shopify brands save time and sell more. They deliver business intelligence, alerts, and automation to help you generate more revenue, cultivate loyal customers, optimize product strategy and most importantly help drive longterm profitability. For Shopify businesses of all sizes, this is an important epis...
70
Nov. 21, 2019

70: Impact Success Of Your Shopify Brand With A Virtual Marketing Assistant

My guest on today’s episode is Brent Spicer (a.k.a. Spice), the co-founder, and CEO of Marsello . They are a marketing automation platform that uniquely pairs email with loyalty & retention features to target the right customers, at the right time, with the right message. Today you’re going to learn how Marsello can be your virtual marketing assistant to deliver smart and targeted marketing, that’s designed to increase your customer retention and revenue for your Shopify store. Thanks for listen...
69
Nov. 14, 2019

69: eCommerce Fastlane's 2019 Epic Black Friday Shopify App Deals

"Who says, Black Friday Deals should only be for consumers?" As a Shopify business owner or marketer, you deserve to get in on the action and score some amazing app deals to help your brand grow and scale this holiday season! ...and that's exactly what you're going to get access to today! THE SETUP A survey was sent out to Shopify Experts, Shopify Plus Experts, Agency Partners, and Ecommerce Professionals to share the best Shopify Apps and Marketing Platforms they consistently recommend to their...
68
Nov. 7, 2019

68: Increase Retention Rates, Customer Loyalty, And Brand Advocacy Through Packaging And Unboxing Experience

My guest on today’s episode is Phil Akhzar the founder from Arka, a company on a mission to help Shopify brands delight their customers with custom printed boxes which creates a memorable unboxing brand experience. If you ship a physical product, chances are you’re not slapping a label on it and tossing it in the mail. It’s going to go in some sort of package. With Arka, you’re able to select and design packaging with just a few clicks and with as few as ten boxes, you can get fully branded to r...
67
Oct. 30, 2019

67: Marketer’s Dream: An Easy-To-Use And Powerful Tool That Leverages Your Shopify Data To Segment And Generate Actionable Insights To Fuel Growth

My guest on today’s episode is Andreas Roell, the founder of DataQ . They are an intelligent and easy-to-use tool that maximizes marketing ROI and drives long term customer relationships. Analytics, attribution, and lifetime customer value, these are KPI’s and hot topics. I’d argue that many Shopify brands can appreciate the benefits of having access to this data, and how it would help their businesses, but most are challenged in having a weekly workflow with actionable recommendations for growt...
66
Oct. 23, 2019

66: Boost Your Holiday Conversion Rate With A Unique Solution That Engages With Your Store Visitors

My guest on today’s episode is Stan-Avner Almaleh, the founder of AppSolute, the developer of the Drop A Hint Shopify App. This one-of-a-kind, clever app displays “Drop a Hint" under or next to your add to cart button on your Shopify product page. This allows a browsing customer to send an electronic hint card to a person of their choice. The person receiving, (the “hint receiver”) gets an on-brand styled hint card that includes a live link to the exact product including size and color, that the...