Episodes

214
Dec. 31, 2021

Learn How Social Commerce Is Driving DTC Success For Shopify-Powered Brands

In today’s episode, my guest is Ali Sammour, co-founder of Flatlay. They are a company that helps creators and Shopify brands partner with one another through community and commerce. They are an end-to-end social commerce marketplace and marketing platform for brands and creatives. They support brands to activate their community while sourcing content at scale. This is a timely and extremely important channel strategy. EPISODE SPONSOR Today’s episode is brought to you by dotdigital, from email...
213
Dec. 5, 2021

Turbo-Charge Your Growth By 25-50% With First Party Data & Machine Learning

In today’s episode, my guest is Richard Harris, the CEO, and Co-Founder of Black Crow AI. Their mission is to help Shopify merchants turbocharge their new customer acquisition, at lower CAC, via machine learning. Using only 1st party data inside Shopify, Black Crow predicts the future value of 100% of your site visitors, in real-time as they shop--how likely they are to purchase, repeat purchase, or subscribe in the future. They activate these predictions for you in any acquisition channel so yo...
212
Nov. 19, 2021

Focus More On Creative That Will Sell And Less On Creative That Is Clever

In today’s episode, my guests are Meredith & Ben the founders of Biddyco. They are a creative-driven performance marketing agency that helps Shopify DTC brands to sustainably scale their paid traffic. With ad costs rising and tracking becoming more opaque, it’s harder than ever for brands to profitably acquire new customers. Biddyco are leaders in designing scroll-stopping ad creative, optimizing and scaling campaigns, paired with a winning strategize to boost AOV + conversion rates. Hosted on...
211
Nov. 19, 2021

Pricing Is Not Just Discounting. Learn Data-Driven Competitive And Profitable Pricing Tactics

In today’s episode, my guest is Burc Tanir the Co-Founder and CEO of Prisync. They are a pricing optimization software company that helps Shopify merchants automatically track their competitor prices and apply dynamic repricing strategies on their storefront. WHAT YOU WILL LEARN TODAY What is competitive price intelligence Why "cost-plus" is a poor way to price a product How to uncover your competitor's prices and tactics Benefits of dynamic price changes to drive conversion and revenue LI...
210
Nov. 18, 2021

Generate Maximum Profit By Optimizing Your Data-Driven Decisions

In today’s episode, my guest is Kobi Melamed, Product Manager at BeProfit. They are an online profit calculator app that connects all types of data sources to provide Shopify brands with a 360-degree view of their key business metrics. As data streams from countless different channels, keeping business finances in sync can be a challenging, almost impossible task at times. The BeProfit app turns complex data into easy-to-digest charts and graphs and makes it as easy to truly understand business...
209
Nov. 1, 2021

Sell More, Work Smarter, And Future Proof Your Growth Strategy With A PIM

In today’s episode, my guest is Jon Marsella, the Founder and CEO of Jasper PIM. They are an eCommerce acceleration tool that helps Shopify merchants to quickly organize, automate and syndicate their product information accurately, saving time, reducing errors, and increasing sales velocity. Today you’ll learn why it’s imperative to have a single source of truth for product data. WHAT YOU WILL LEARN TODAY What is a PIM (Product Information Management). Why successful Shopify brands use a PIM ...
208
Nov. 1, 2021

Hidden Opportunities To Drive Bigger ROI From Your Discount And Coupon Strategy

In today’s episode, my guest is Kathleen Booth the CMO of Clean.io. They have a Shopify app called cleanCART that helps online retailers build more profitable discount strategies and protect their user experience, brand and revenue by controlling the ways that coupon extensions interact with their websites. We have been taught to believe that coupon extensions (like Honey) drive incremental revenue, but research shows they reduce average order value and conversion rates, all while claiming cred...
207
Oct. 25, 2021

Get Access To Capital, Proprietary Technology And The Greatest Minds In Growth And Operations

In today’s episode, my guest is Allan Fisch the Co-CEO and Co-Founder of Moonshot. Moonshot Brands buys and grows Shopify and Amazon businesses. They assist founders that think their brands have touched the ceiling by giving them access to capital, proprietary technology and the greatest minds in growth and operations. They also give founders a seat at the table to continue building alongside the Moonshot team. This gives the ability to continue profiting and receiving the significant upside fro...
206
Oct. 23, 2021

Optimize Your Shopify Thank You Page And Unlock An Additional 8% In Revenue

In today’s episode, my guest is Eric the Co-Founder of StilyoApps, the company best known for their wildly popular ReConvert App. ReConvert is an app that helps merchants generate more revenue by implementing 1-click upsell funnels integrated into the Shopify checkout, including a drag & drop interface for the thank you page with 16 different widgets. This is a great conversation with tons of learnings. Make sure to listen through to the end to get access to an exclusive listener-only bonus to...
205
Oct. 22, 2021

Livestream’s Next Wave: 1:1 Live Shopping Increases Conversions 7X

In today’s episode, my guest is Tyler Murray, the Co-Founder and CTO from GhostRetail. They have built the world’s first 1:1 live video shopping platform that provides a complete in-store experience online. It enables Shopify retailers to tap into a new revenue stream from a personalized, guided, and seamless web-based shopping experience. It takes the live shopping consumers love to the next level, extending it from discovery through checkout with integrations that create a seamless experience...
204
Oct. 22, 2021

Progressive Shopify Brands Know The Future Of Retail Marketing Is Omnichannel

In today’s episode, my guest is Brent Spicer the CEO and Co-Founder of Marsello. They are a customer marketing platform that helps omnichannel retailers bridge the gap between their sales channels, through a seamless integration of marketing tools. You'll learn how to turn visitors into customers and customers into repeat customers. Marsello has everything a Shopify brand needs to capture in-store and online visitors' details, motivate them to shop, and then bring them back again and again. Fi...
203
Oct. 20, 2021

Ditch Support Tickets And Differentiate Through Radically Personal Customer Service

In today’s episode, my guest is Mike McCarron the VP, Sales and Strategic Alliances of Gladly. They are a service platform that treats customers like people, not tickets, which allows agents to communicate seamlessly across all channels. It's referred to as "radically personal" customer experience. Gladly centers customer service around the person, not a case, which gives agents full visibility of customers in a single view. The world’s most innovative DTC Shopify brands like Andy Swimwear, Ch...
202
Oct. 17, 2021

Get Exponential Growth Opportunities With Strategic Conversion Rate Optimization

In today’s episode, my guest is Justin Christianson the Co-Founder and President of Conversion Fanatics. They are a full-service conversion and experience optimization company. They assist Shopify-powered brands to grow and scale through strategic testing to help understand the wants and needs of site visitors. This is a great conversation with tons of learnings about following the data and iterating until you find the winning elements. Make sure to listen through to the end to get access to a...
201
Oct. 16, 2021

Social Proof Is One Of The Most Powerful Reputation Multipliers For A Shopify Brand

In today’s episode, my guest is Matt Hollingsworth the Chief of Staff of Stamped.io. They are a Ratings and Review app and also a Loyalty and Reward solution. They help Shopify brands to leverage UGC (user-generated content) and loyalty programs to grow and scale a brand’s retention efforts. Let's jump in and learn more about Stamped and how they are assisting Shopify brands (at scale) to improve conversion rates while building a community of fans and repeat customers. WHAT YOU WILL LEARN TOD...
200
Oct. 11, 2021

Beat The Competition And Turbocharge Your Growth With Trusted Accurate Data

In today’s episode, my guest is Ari Messer, the Co-Founder of Littledata. They are an analytics connector that helps Shopify brands get accurate data in the tools they already use. Littledata makes it ridiculously easy to connect sales, marketing and customer data. They empower thousands of data-driven Shopify stores to make better decisions to accelerate growth. Let's jump in and learn more about why the top DTC brands on Shopify choose Littledata. WHAT YOU WILL LEARN TODAY How to finally h...
199
Oct. 8, 2021

Massive Profit This Holiday Season Through Empathy & Authentic Customer Connections

In today’s episode, my guest is Rosa Hu the VP of Product Marketing from Yotpo. They are an eCommerce Marketing Platform that helps accelerate the growth of online businesses through reviews, SMS marketing, loyalty programs and more. Their range of services and solutions cater to Shopify brands by empowering them to intelligently engage and retain customers by delivering desirable and profitable business outcomes, including increased revenue and customer interactions. This is a timely conversat...
198
Oct. 6, 2021

DTC Shopify Brands Can Now Unlock The Power Of Intelligent Shipping

In today’s episode, my guest is Aaron Rubin the Founder & CEO of ShipHero. They are a US-based company that offers full-service fulfillment solutions and warehouse management software that help make it easy to ship for Shopify direct-to-consumer brands. ShipHero does it in two ways. They have 5 warehouses around the US that you can outsource to. They have a unique model where you send all your products to a single warehouse and they ship it to the other 4 and give you a very competitive flat ra...
197
Sept. 29, 2021

Bring Shopify To More Merchants Faster With The Investor Partner Program

In today’s episode, my guest is Jamie Oliver the Partner & Channel Development Lead at Shopify. They are a team that has built the Shopify Investor Partner Program. This initiative simplifies and streamlines the process for investor-backed businesses to migrate to Shopify and to discover technology and service partners to help launch and optimize their business. Let’s learn more about this incredible program with Shopify and the notable partners in the Shopify ecosystem that help brands improve...
196
Sept. 28, 2021

Boost Your Conversion Rate By 10X With Real Pen & Ink Automated Handwritten Notes

My guest on today’s episode is Arian Radmand the President & CEO from IgnitePOST. They help merchants increase their conversion rates by a factor of 10X through the use of real pen & ink handwritten letters that can be automated with rule-based triggers. In today’s world, when everyone is saturated with digital communication (emails, ads, push notifications, SMS, and more), IgnitePOST has developed the secret to cutting through the noise and turning customers into raving fans by connecting with...
195
Sept. 28, 2021

New Strategies For Maximizing Shopify AOV With Product Protection Services

In today’s episode, my guest is Rohan Shah the Founder of Extend. They are the leading provider of modern product protection services that are similar to an extended warranty but so much more. Extend is an API-first solution that provides seamless integration into Shopify so merchants of all sizes can get up and running quickly with minimal effort. Learn how you can deliver a delightful experience your customers expect, while driving revenue, improving profitability, and creating more brand advo...
194
Sept. 27, 2021

Unlock New Sales Channels By Connecting Your Shopify Store To 600+ Retailers

In today’s episode, my guest is Roy Avidor the CEO and Co-founder of Cymbio. They help Shopify businesses easily increase and accelerate their digital sales channels through marketplace and dropship automation. As a Shopify brand, you can gain access to 600+ retailers and scale your brand with the Cymbio platform. This is a timely conversation as we move into the business holiday season. The great thing about what is being shared today is you still have time to expand your digital sales channe...
193
Sept. 26, 2021

Nimble Shopify Brands Can Now Get Their Products On Linear And Streaming TV

In today’s episode, my guest is Philip Inghelbrecht the Co-Founder and CEO of Tatari. They are a data and analytics company that helps Shopify brands buy and measure TV ads across linear and streaming TV. They are democratizing TV advertising for companies of all sizes and budgets. You'll learn how they see a future where you can buy ads on TV and retargeting your website visitors on TV all done in a matter of a few clicks. WHAT YOU WILL LEARN TODAY The difference between linear and streaming...
192
Sept. 25, 2021

Promote Your Products This Holiday Season Across 25 Million Online Destinations

In today’s episode, my guest is Cooper Harris the Founder and CEO of Klickly. They are a data-driven commerce engine that powers fast-growing Shopify brands with commission-based customer acquisition. This means they only charge you a commission (that you choose) when they drive sales. This is an incredible opportunity this holiday season for your brand to expand its product discovery across 25 million online destinations. WHAT YOU WILL LEARN TODAY How to shorten your sales funnel and let cust...
191
Sept. 19, 2021

Create Happy Shoppers By Delivering Exceptional Customer Service Across All Digital Channels

In today’s episode, my guest is Vikas Bhambri the SVP, Sales & Customer Experience from Kustomer. They are a top-rated Customer Relationship Management (CRM) platform that helps Shopify brands to deliver modern omnichannel customer service that creates customers for life. Kustomer is a Shopify Plus Certified App Partner and powers many notable brands in the Shopify ecosystem like Thirdlove, Bulletproof Coffee, Untuckit, Outdoor Voices, and more. This is a timely conversation with the holiday s...